#OnThisDay in 1881, a newspaper was launched that roared fearlessly against the policies and practices of the British in #India. The paper was ‘Kesari’ (or ‘lion’) and it was launched in #Pune by leading nationalist and freedom fighter #BalGangadharTilak. 1/4 Image
Tilak was just 25 when he launched Kesari on 4th January 1881. It started out as a Marathi paper, whose core group also included Gopal Ganesh Agarkar, (its first editor) and Vishnushastri Chiplunkar. 2/4 Image
Tilak used the newspaper as a vehicle to awaken Indians during the freedom movement. It was the voice of Swaraj and Swadeshi. Tilak was charged with sedition and jailed in 1897 for his fiery writing and for urging Indians to rise up and reclaim what was theirs – their freedom 3/4
‘Kesari’ continues to be run by Tilak’s descendants. It has stepped into the new age with the e-paper format.
4/4 Image

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More from @LiveHIndia

6 Jan
#Onthisday, it’s Christmas in #Armenia. Even more interesting, this was once Christmas Day around the world. It is well-known that the exact birth date of Jesus was not historically recorded. Until the 4th century CE, it was largely celebrated on #January6.
1/5 Image
Roman Emperor Constantine moved the date to December 25, in 336 CE, apparently because he wanted to weaken an established Roman pagan celebration – the feast of the winter solstice.
2/5
But for Eastern Europe, including Armenia, December 25 had no special meaning. Armenia was also a proudly Christian country by Constantine’s time. They saw no need to shift the date. And so Christmas Day remains January 6.
3/5
Read 5 tweets
1 Jun 21
1/n. #DidYouKnow that Amul, India’s largest dairy company, is an acronym? AMUL – Anand Milk Union Ltd. Based in Anand in Gujarat, the cooperative eliminated middlemen and made Gujarat's dairy farmers joint owners in the milk business. It started a milk revolution.
2/n. Amul was established by Verghese Kurien as a dairy cooperative in 1946. He also founded the Gujarat Cooperative Milk Marketing Federation, which managed the Amul brand. Incredibly, the federation is jointly owned by 36 lakh milk producers in Gujarat.

#WorldMilkDay
3/n. Amul led India’s White Revolution – or Operation Flood – in the 1970s. It transformed India from a milk deficient country to the world’s largest producer of milk and milk products.
Read 7 tweets
30 May 21
1/6. Mountaineering history was made on 29th May 1953, when two men summited the world’s tallest peak, Mt Everest. One was Edmund Hillary from New Zealand and the other Tenzing Norgay from India. But, wait, was Norgay really Indian? Image
2/6. Even as Nepal and India claimed Tenzing Norgay as their own, the mountaineer went to England to be felicitated as part of the Everest party, with passports of both countries! He was born in Nepal but settled in India, in Darjeeling, at age 19. He lived there ever since. Image
3/6. Summiting Everest was a feat not only for Tenzing Norgay – it was a matter of pride for India too. Norgay was awarded India’s Padma Bhushan in 1959, and the country’s highest adventure sports honour, the Tenzing Norgay National Adventure Award, bears his name.
Read 6 tweets
21 Apr 21
Every time you sip a tall glass of sugarcane juice, spare a thought for a brilliant and gutsy woman without whom this thirst-quencher wouldn’t taste quite as sweet. Janaki Ammal was India’s first botanist, and she created the indigenous sugarcane hybrid that we savour today.
1/6
Ammal, who was born in Kerala in 1897, is likely the first woman in the US to earn a PhD in Botany, from the University of Michigan in 1931. She travelled between India, the US and the UK to study and work as a single woman who chose scholarship over marriage.
2/6
The world-renowned Royal Horticultural Society in Wisley, England, has named a variety of magnolias after Janaki Ammal, to honour her work on these plants at the institute in the 1940s. Called ‘Magnolia kobus Janaki Ammal’, the shrubs still bloom on the campus.
3/6
Read 6 tweets
20 Apr 21
Nicknames can be funny, sweet and very endearing. Often, they also tell a story. Can you name India’s City of Destiny or the City of Red Gold? Read on for some unusual names that India’s cities and towns have acquired and what they reveal about them.

#MakingofModernIndia
1/7
Visakhapatnam – City of Destiny (Andhra Pradesh): Coined by Founder-Vice-Chancellor of Andhra University, Sir C R Reddy. He shifted the university from Bejawada to the fishing village that Visakhapatnam was back in the 1930s, so that the city could ‘meet a great destiny’.
2/7
Muzaffarpur – Land of Litchi (Bihar): The city is the single-largest producer of litchis grown in India. Its Shahi Litchi is the fourth product in Bihar to get a Geographical Indication tag, after Jardalu mango, Katarni rice and Magahi paan.
3/7
Read 7 tweets
16 Mar 21
India’s first multi-media ad campaign rolled out in 1939 and it was totally offline. It promoted a vanaspati ghee brand once familiar to every Indian kitchen – Dalda. It was executed by Lintas for the Lever Brothers (later Hindustan Unilever), who then owned the brand.
1/6
The Dalda ad campaign involved sending a round, tin-shaped van to roam the streets; screening a short film in cinemas; roadside stalls where people could sample the product; roadside stalls selling tasty snacks cooked in Dalda; print ads; and leaflets for distribution.
2/6
#DidYouKnow that the Dalda ad campaign of the ‘30s & ‘40s roped in wandering storytellers in India’s villages, where they talked about the vanaspati brand and its benefits? Talk about smart product placement!
3/6

#MakingofModernIndia
Read 6 tweets

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