Thread by @anzedetn

When I onboard a client I make my own brain dump 🧠💩

And I go deep!

Problem: It’s very time-consuming…
…but if you want to level up in 2022 this is a must.

You need to know the product, offer, and target audience inside out.

This is my flow👇

Very in-depth 🧵

1/8
I have my own content questionnaire where I get a lot of very interesting information very quickly.

Some of the questions:
What is your elevator pitch?
Your target personas? Their pain points, desires.
Primary/secondary problems.
How do they FEEL about these pain points?

2/8
Then I go through their website and internet research
👉Homepage
👉Product page
👉Our story page (very important so you can understand the brand even more)
👉Amazon reviews of the product or competitor
👉Reddit analysis of the deep pain points

3/8
Then I look at the client FB ads manager and Tiktok ads manager.

This is my advantage as I am also a media buyer for over 6 years and I know how to look at the data.
I look into:

Hooks ratios
Hook content
Script structure of the best ads

And much more

4/8
Then I have an excel sheet where I make notes about:
👉Angles
👉Benefits
👉Pain points
👉Objections
👉Deep emotions
👉Bad alternatives
👉Creative styles
👉Hook ideas
👉Other visuals

5/8
Once I gather all the information I prepare a creative strategy.
It’s a ton of ideas. For at least 6 months

The creative strategy involves:
👉Psychological triggers, deadly sins, secondary wants
👉Angles
👉Creative styles
👉Iteration ideas

6/8

Then I reach out to my creator for my AGC (actor-generated content).

I brainstorm on the visual ideas (from hooks to education, details, how to use the product, benefits, pain points…)

Then I narrow down all the ideas to my first ideas for the first month.

7/8

Then I finish my scripts and give my creators a detailed script with 3 hooks.

I also make content in my studio with models (my wife is a videographer - lucky me).

To finish this thread👇

8/8
Anyway…
Yes, I go deep.

The first month is a ton of work for my client. Especially with the research aka brain dump.

But this is how I work and quality is my only way!

My creative strategy has plan B, plan C, plan D…

Prepare, test, analyze, learn, iterate, scale🚀