Thread 🧡

A compilation of cool and useful ideas to leverage #Python for #SEO purposes. These are just some ideas on how to improve your workflow (automation) or to gather new insights in a smarter way

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1. Sitemap analysis: check content velocity and how much content your competitors have per section. You can also look for most common words in their URLs to have a high-level overview of what they post about
2. Broken link checker: pretty basic. Highly suggested when you need a lightweight function and don't want to launch Screaming Frog or other tools.

It's the most basic use in this list!
3. Sentence analysis: analyze the syntax of sentences of your competitors to see if there is a certain pattern in how they present content and then check n-grams.

You can also go to the next level and extract entities from a text to see which ones you should focus on.

#NLP
4. Data Analysis in general: connect to GSC/GA API to get data and get an overview.

You can also toy with different datasets by merging them to see what you could get, e.g. comparing pages with most impressions to their crawl depth.

#DataScience #GoogleAnalytics
5. Visualisation: #Python is very advised when you have to plot something.

#Datavisualization
6. Clustering: spot opportunities for new content by grouping keywords with algorithms according to different criteria.

Also used for Keyword Research or mixed data when you want an outline of which are the main topics.

#DataScience
7. Scraping: it goes without saying that Python is well known for scraping tasks.

You can extract text from other pages and parse it, for example you can build a scraper to get data from different competitors and see if they changed their pricing policies.

#Automated #Python
8. Text generation: generate content at scale or even short descriptions for products. Not a big fan of that for the moment but it's definitely an interesting field!

#NLP
9. SERP Analysis: check how your competitors are doing and assess rankings. Check again point 3 to maximize your #SEO efforts.
I already talked about the best Python libraries in this other tweet:


Be sure to check them out if you want to try some of these projects, I will post more useful resources later!

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More from @GiordMarco96

Jan 19,
Continuing in the wake of Semantic #SEO, today we talk about Knowledge Graphs, a very interesting topic that represents the intersection between graphs and SEO.

This is a Semantic SEO thread 🧡

#NLP #DataScience
A Knowledge Graph is a set of entities and relationships, that is all you need to know as an SEO Specialist to begin with.

Each entity can have attributes, namely characteristics/details.
Let's take a step back, what is a graph?

You can think of it as "a set of nodes/vertices and edges/links". Graphs are referred to "networks" as well.

The picture below displays an example of what is a graph.

Source: geeksforgeeks.org/graph-data-str… Image
Read 9 tweets
Jan 18,
Semantic SEO is definitely something to look out for, today I go through some of the most important concepts, namely the very basics.

Another thread for you 🧡

#SEO #NLP
Let's start by giving some low level definitions of some recurring terms, such as entities and topical maps.

We can say that this is the basis for what we are going to talk about.
An entity can be thought of as as a unique representation of something with a set of attributes.

In other words, the Queen band, for example, is an entity with some characteristics (attributes) like genres and events that help to define them. Image
Read 15 tweets
Jan 17,
There are some other skills you can use as an #SEO to find new ideas or to diversify your role.

They involve different fields where you can try to expand your knowledge and I think that some mixes can be quite interesting.

This is a thread 🧡
1. Coding: be it web development or any other form, coding can actually improve your logic and make you stronger in Tech SEO.

More and more jobs will probably integrate programming languages and knowing either Javascript or #Python3 can help you in getting started.
2. Data Analytics/Science: they don't involve coding alone, you have to know some mathematical/statistical concepts as well.

This is an interesting mix right now and could prove more invaluable in the next future.

#DataScience #DataAnalytics
Read 11 tweets

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