There are some other skills you can use as an #SEO to find new ideas or to diversify your role.

They involve different fields where you can try to expand your knowledge and I think that some mixes can be quite interesting.

This is a thread 🧡
1. Coding: be it web development or any other form, coding can actually improve your logic and make you stronger in Tech SEO.

More and more jobs will probably integrate programming languages and knowing either Javascript or #Python3 can help you in getting started.
2. Data Analytics/Science: they don't involve coding alone, you have to know some mathematical/statistical concepts as well.

This is an interesting mix right now and could prove more invaluable in the next future.

#DataScience #DataAnalytics
3. Machine Learning/ Deep Learning (especially #NLP): since Semantic SEO is a thing, some people can focus their attention on how certain algorithms work...
...Be careful, ML and DL are different from Data Science, although if you focus on one you should at least have some minimum degree of comfort with the others.
4. UX/UI Design: knowing how to structure and present information is a big plus for site structure and for creating effective pages.
5. Business/Management: understanding business is crucial for every #SEO.

Having a solid grasp of management principles however is something else...
...If you work as in-house SEO you are probably going to need some management knowledge.

Improving your communication with stakeholders or external parties is a big plus.
6. Content marketing: this is the most natural and obvious for many. Writing good content and being able to recognize it is quite challenging, so don't take it for granted.

Content is referred to all of its forms...
...not only text. Infographics and videos can be key points of a content marketing campaign.
This section includes effective communication as well!
7. Computer Science: Having knowledge of web servers and the Internet is the bare minimum.

Nonetheless, some people may find invaluable to study a variety of CMSs or more technical topics.

β€’ β€’ β€’

Missing some Tweet in this thread? You can try to force a refresh
γ€€

Keep Current with Marco Giordano

Marco Giordano Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @GiordMarco96

Jan 19,
Continuing in the wake of Semantic #SEO, today we talk about Knowledge Graphs, a very interesting topic that represents the intersection between graphs and SEO.

This is a Semantic SEO thread 🧡

#NLP #DataScience
A Knowledge Graph is a set of entities and relationships, that is all you need to know as an SEO Specialist to begin with.

Each entity can have attributes, namely characteristics/details.
Let's take a step back, what is a graph?

You can think of it as "a set of nodes/vertices and edges/links". Graphs are referred to "networks" as well.

The picture below displays an example of what is a graph.

Source: geeksforgeeks.org/graph-data-str… Image
Read 9 tweets
Jan 18,
Semantic SEO is definitely something to look out for, today I go through some of the most important concepts, namely the very basics.

Another thread for you 🧡

#SEO #NLP
Let's start by giving some low level definitions of some recurring terms, such as entities and topical maps.

We can say that this is the basis for what we are going to talk about.
An entity can be thought of as as a unique representation of something with a set of attributes.

In other words, the Queen band, for example, is an entity with some characteristics (attributes) like genres and events that help to define them. Image
Read 15 tweets
Jan 12,
Thread 🧡

A compilation of cool and useful ideas to leverage #Python for #SEO purposes. These are just some ideas on how to improve your workflow (automation) or to gather new insights in a smarter way

πŸ‘‡πŸ‘‡πŸ‘‡
1. Sitemap analysis: check content velocity and how much content your competitors have per section. You can also look for most common words in their URLs to have a high-level overview of what they post about
2. Broken link checker: pretty basic. Highly suggested when you need a lightweight function and don't want to launch Screaming Frog or other tools.

It's the most basic use in this list!
Read 11 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

:(