Thread by @GiordMarco96

Semantic SEO is definitely something to look out for, today I go through some of the most important concepts, namely the very basics.

Another thread for you 🧵

#SEO #NLP

Let's start by giving some low level definitions of some recurring terms, such as entities and topical maps.

We can say that this is the basis for what we are going to talk about.

An entity can be thought of as as a unique representation of something with a set of attributes.

In other words, the Queen band, for example, is an entity with some characteristics (attributes) like genres and events that help to define them.

Entities can be recognized within text via Named Entity Representation.

Google is indeed able to understand which entities you're featuring in your text and to have an idea of what your page is about.

#NLP #SEO

Keywords are language-dependent and are susceptible to language nuances, whereas entities are language-agnostic, a cat is still a cat, no matter the language.

#NLP #SEO

Given the fact that a page can cover multiple queries, instead of optimising for a single keyword you should adopt the topical maps approach.

It won't be strange at all once we cover it.

A topical map is your action plan containing a collection of different entities and relationships among them (ontology) as well as their hierarchy (taxonomy).

If you are talking about games you'll put PlayStation 2 below consoles but on the same level as Xbox and GameCube.

This "modern" approach gives you the freedom to reason like your end user would and to organize a proper site structure that helps crawlers.

Of course, keywords play a huge role in SEO, topical maps and entities do not replace anything, think of them as helpful allies to create websites that can have their own Knowledge Graph.

To sum up, you can create maps where you connect different entities with relationships.

For instance, the entity Obama can be connected to Michelle Obama via a reciprocal relationship like "married to".

Source: researchgate.net/figure/Example…

Thus, a set of entities and relationships is an ontology.

On contrary, a hierarchy of entities is a taxonomy. This is extremely important in real-world scenarios such as the site structure of an e-commerce.

#SEO #NLP

Attributes are the characteristics of an entity. The entity cat can have species as an attribute, as well as lifespan etc.

Why do I care about entities and topical maps for #SEO? Because they help you in creating your own Knowledge Graph.

You will get to know it in the next thread tho!

Some resources to increase your knowledge about Semantic SEO:

oncrawl.com/technical-seo/…

rankranger.com/blog/topical-m…

inlinks.net/p/insight/enti…

holisticseo.digital

Errata corrige: it's Named-Entity Recognition, I had a lapsus