Thread by @anzedetn

This was one of the projects where I had to go "out of the box" a little bit.

It's not e-comm but it's an app. But it was fun😎

Here are the three videos. Every video has a different hook and let me explain the logic behind it👇

A short 🧵 so you get some inspiration 💪

Hook #1
👉Visual is different and very dynamic.
👉"in video" headline is benefit-driven
👉Then I transition to the "in-app" footage and a "reward" in the background (a medal)

Hook #2:

👉Visual is a quick unboxing of what you get once you complete the challenge (this is also historically the best hook in the ad account)
👉"in video" headline is kinda inspirational and makes people curious
👉Then I added some quick cuts of preparing for running

Hook #3:

👉Visuals are quick cuts of a medal, preparing for running, running & in-app footage
👉"in video" headline is a bit different. I tried the native look of "ask me" design.