Thread by @blackhatwizardd

When you sell agency services

Or any kind of done-for-you service

It must ACTUALLY be done-for-you

You need to handle everything

But some of you make a critical mistake I’ll explain now

THREAD

*You sell Facebook ads as a service*

Do you make the creatives?

“Oh no the client has to make the creatives”

Then what exactly is the point of working with you?

Obviously making the creatives is the hard part and is what people are interested in

*You sell e-commerce email marketing*

Do you design the emails?

“Oh no we give the client guidance on how their designer should design the emails”

Then what is the point of working with you?

*You sell B2B lead gen as a service*

Do you reply to the cold emails and book the calls for the client?

“Oh no their sales guys handle that”

Then what is the point of working with you?

There’s these monotonous things you sometimes have to do that, when you’re selling B2B services, IS YOUR JOB TO DO

If you’re not charging enough money to ALSO do those things, simply charge more money

By taking care of these you’re increasing the value high enough so that you can charge more

If you’re doing EVERYTHING, and I mean quite literally everything to where it’s hands off for client

They’re more likely to not churn

The entire function of hiring you is not in-so just getting a return, but not having to do anything

If you’re selling to rich people they care more about time

So if you’re trying to sell them something that requires them to exert time they’re not going to be happy

They have more money than time so simply take more money in exchange for your time

And if YOU don’t want to do it then it’s time to hire

If you wanna get clients with cold email go here

coldemailmastery.com