Thread by @semrush

Intro Tweet:

Hey! 👋 I’m Celeste Gonzalez, Junior SEO Specialist @RicketyRoo and a freelance SEO content writer. I’m here to share an often overlooked aspect of many content strategies so you can display who you are and stand out amongst the crowd.

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When people make content strategies, they often forget to include space to create information about the company itself.

This is a missed opportunity to share who the company is, what it stands for, and its goals.

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While that may not seem important to some because you can’t rank for it, this is a holistic approach to content marketing.

This is another way to set yourself apart from the competition.

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People prefer to buy from companies with values that align with theirs.

It’s your job as a brand to determine the most important values to your company and share them.

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You can share this information on the about page, home page, or you can create a separate mission statement page to start.

This is the foundation to show others who you are and why they should want to work with you!

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ClickUp explains their mission very well with their tagline “Save one day every week.” They explain that they aren’t just a productivity software company, but an innovator in making the world a more productive place. clickup.com/about

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Don’t create a mission statement and not follow through with it.

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Once you’ve established who your company is and its values, you can now share these values in other ways.

Blog posts, case studies, and partnerships with other companies that align with your goals are a great way to showcase this.

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Ben and Jerry’s is a great example of a company that clearly shares its values. They believe in social responsibility and partner with lots of different nonprofit organizations to inform and take action.

benjerry.com/values/issues-…

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Remember to be genuine. It’s as simple as say what you mean and mean what you say.

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