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9 Dec, 11 tweets, 8 min read
Hi! I’m Martha, the CEO and co-founder of Schema App. We do structured data 365 days a year and have seen some amazing results with structured data. I want to share some of those AHA’s with you, so you can stand out in search and measure the ROI! @marthavanberkel #SEOthread
Do you ever wish you could wave your magic wand and transform how your brand stands out in search? You can! When SEOs and content marketers work together, they can achieve rich results with Structured Data. @marthavanberkel #SEOthread
There are 32 different ways to take control of your brand with rich results (FAQ, HowTo, Videos, Rating). ID which ones you want and all you’ve got to do is have the right content and schema markup and BAM! #SEOthread @marthavanberkel
Results! In addition to getting your brand more visibility in the search result, you can measure clicks that come directly from your decorated results.
@marthavanberkel #SEOthread
So how do you get started? First you need to choose what rich results you want to achieve for your different types on your site. Look at Google’s Search Gallery ( to get inspired. @marthavanberkel #SEOthread
SEOs + content teams need to work together to add/evolve content to meet the requirements to get these results. This is when the magic happens!
@marthavanberkel #SEOthread
Here’s an example of how the Sharp Healthcare team worked collaborating to capture more real estate for their physicians, by having a Rating and FAQ content to answer future patients’ questions, directly in the SERP! @marthavanberkel #SEOthread
Another example would be SAP, who wanted to stand out for early awareness questions like “What is ERP”, and build FAQs into their content to support their structured data.
@marthavanberkel #SEOthread
How do you know it’s working? Check out your markup report in #Semrush or watch for SERP features in the keyword magic tool. Here is where you find coverage today and opportunities to get more rich results! @marthavanberkel #SEOthread
It’s easy to show the ROI of your structured data efforts. Google Search Console has a Search Results by Search Appearance report for rich results which shows you exactly how many clicks you’ve achieved from this new fancy rich result!
@marthavanberkel #SEOthread
Structured data is a journey with measurable results. At @schemaapptool, we see the best results when content teams and SEOs work together to iterate on content together towards a shared goal: brand visibility and clicks.
@marthavanberkel #SEOthread

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7 Dec
Hi folks. I’m Jonas Sickler(@JonasSickler), an SEO manager at @Terakeet. As SEOs, we always need to do more with less, so this thread is all about using the power of topic clusters to rank faster, expand your audience, and boost conversions.
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@JonasSickler #SEOthread
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Welcome to SEO. I’m sure you are wondering if SEO is for you? Well, I am here to tell you that it absolutely is, but I know how hard it can be to find out more about SEO and how to get into it. This is where I come in, so let’s talk about it.

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Consider Your Goals Before You Ideate

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@lindsbail #SEOthread
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Increasing organic traffic by X% quarter over quarter
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Read 8 tweets
26 Oct
Quality or quantity? How do you assess and correct your web traffic so that you're reaching the *right* customers?

In this thread, I share tactics & tips to ensure you're getting the traffic you want and what to do if you're not.

#SEOThread🧵 by @CrystalontheWeb Image
Many believe that SEO means "getting more traffic" to a website but sometimes less is more and the best SEO strategy is to reduce traffic to add value.

Skeptical? Well, here's 3 scenarios when decreasing traffic benefits SEO & your bottom line. @CrystalontheWeb #SEOthread Image
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21 Oct
Hey Twitter friends! I'm super pumped to be spreading the good word of project management and share some tips that will help you make your content creation process easier to delegate, scope, visualize timeline, and plan.

@voeckseo #SEOThread
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@voeckseo #SEOThread
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@voeckseo #SEOThread
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19 Oct
I'm Michel Fortin, Director of Search at @seopluscanada and SEO consultant at @michelfortin. After doing this Internet thing for 30 years, I believe that SEO is undergoing an important shift -- not in what it is or how it's applied, but in how it's perceived.

#SEOthread Image
Check Google's Lighthouse and the SEO score is about being findable, crawlable, and indexable. Follow their Webmaster Guidelines, and you're on solid footing. Right? But as we all know, SEO is much more than that.

#SEOthread @michelfortin Image
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#SEOthread @michelfortin
Read 11 tweets

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