Online biz is math.
And these are the numbers you must understand:
• Conversion Rate
• Open rate
• Click rate
Find out these numbers.
And you'll be able to predict the future of your business.
And these are the numbers you must understand:
• Conversion Rate
• Open rate
• Click rate
Find out these numbers.
And you'll be able to predict the future of your business.
==Conversion rate==
It's the percentage of visitors who take action on your landing pages.
If you get 100 visitors, and 30 of them join your newsletter, you have a 30% conversion rate.
If you get 100, and 5 of them buy, your sales page converts at 5%.
It's the percentage of visitors who take action on your landing pages.
If you get 100 visitors, and 30 of them join your newsletter, you have a 30% conversion rate.
If you get 100, and 5 of them buy, your sales page converts at 5%.
==Open rate==
Send an email to a list of 1000 people.
300 of your subscribers open.
You have an open rate of 30%
(which is above the standard)
Send an email to a list of 1000 people.
300 of your subscribers open.
You have an open rate of 30%
(which is above the standard)
==Click rate==
If 15 people of the 300 subscribers who opened the email clicked the link,
you have a click rate of 5%
(I like simplifying this... there are other ways to measure this)
If 15 people of the 300 subscribers who opened the email clicked the link,
you have a click rate of 5%
(I like simplifying this... there are other ways to measure this)
So the process is simple.
Send an email to a list of 1000.
300 of them open them.
15 click the link.
Sometimes you get lucky, and 50 click the link.
That means that your sales page gets 50 visitors.
And if your sales page converts at 5%, you'll get 2-3 sales.
Send an email to a list of 1000.
300 of them open them.
15 click the link.
Sometimes you get lucky, and 50 click the link.
That means that your sales page gets 50 visitors.
And if your sales page converts at 5%, you'll get 2-3 sales.
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