Thread by @joserosado

This simple funnel generated $134,000 in sales.

It only took 6 hours of work.

This is what you need to build it for yourself or to charge $5K+ to a client .

I’ve simplified this funnel to the point it feels absurd.

Here’s what the funnels look like:

Social Media → Waitlist → Product

Really simple.

But rest assured it works.

RTs are welcomed.

Let’s started.

Feel free to steal everything.

I'm going to be super detailed.

Follow it to:

🤑 Sell your products
🧑‍💻 Sell this process as a services
💰 Get sweet Stripe notifications
😎 Make more money in a weekend than in a whole year.

Let's go.

Introducing the Waitlist Funnel.

Here’s what we’ll cover today:

1. Why a waitlist funnel?
2. Expenses
3. Product
4. Waitlist
5. Promotion posts
6. Email automation
7. E-commerce platform
8. Sales emails
9. (Bonus)

1. Why a waitlist funnel?

Don’t think about selling something that nobody needs.

The waitlist lets you gauge interest.

If nobody joins the waitlist, cancel the project.

The move to the next one.

2. How much will this cost?

Zero dollars.

The software you’ll use is free.

I’ll talk about them soon.

3. Product

No offer = no money

No money = death

Reach out to your followers.

Figure out their challenges.

Build a product that solves their problem.

But don’t build it just yet.

Launch a waitlist first.

4. Waitlist

A waitlist is a special marketing tactic.

This tactic helps you gauge interest in your products.

See, when people join the waitlist, they give you their names and emails.

Basically, they’re giving you permission to sell to them.

Use @ConvertKit to build the waitlist.

Convertkit is an email marketing platform

✅ Easy to learn
✅ Free for up to 1000 subs
✅ Great deliverability
✅ Offers free landing pages

Now, what to add to the waitlist landing page?

@ConvertKit A simple waitlist landing page needs:

🪝 Hook - to get their attention
🏄‍♀️ Lead - to create desire
📝 Body - to describe the product
🖥 Opt-in form - to get the person’s name and email
✅ Call to action - to get them to join the waitlist

Once you have this, write the emails.

@ConvertKit 5. Promotion posts

Self-promotion is mandatory.

Nobody will do this for you.

Therefore, post a link to your waitlist a bunch of times.

Write 10-15 posts in a couple of minutes.

Then schedule them using your favorite social media automation software.

@ConvertKit 6. Email automation

Add these 4 emails to your Converkit automation:

👋 Welcome email - to set expectations
🌠 Story email - to tell your story
🏆 Value email - to teach an idea related to the product
🔎 Research email - to learn about their problems and gaals

@ConvertKit The research email is special.

Use it to figure out your potential buyer expectations.

What are their goals?

What’s preventing them from achieving their goals?

What are they looking forward to learning?

@ConvertKit By now, you should have 100 people on your waitlist.

And that is when you should start creating your product!

Use the research, coupled it with your own ideas, and put everything into a PowerPoint presentation.

Then record yourself explaining your ideas for 60-90 minutes.

@ConvertKit 7. Ecommerce Platform

Keep it simple.

Use @gumroad.

It’s easy to use.

All you need to do is:

1️⃣ Write a short product description
2️⃣ Price the product
3️⃣ Upload the video files

Once you’re done with this, start drafting the sales emails.

@ConvertKit @gumroad 8. Sales emails

By now, the course is ready.

So it’s time to sell.

Use these emails to talk about:

✅ Why you created the product
✅ Your story
✅ The benefits
✅ The features
✅ Sneak peeks
✅ FAQs

@ConvertKit @gumroad How many emails should you send?

As many as possible.

Send at least 10 emails in a span of 3 days to the waitlist.

And give them 3 days to take advantage of the special ‘waitlist’ price.

Then raise the price and start promoting on social media.

@ConvertKit @gumroad 9. Urgency (bonus)

Do this to make the marketing campaign extra powerful.

Add urgency.

Urgency is when someone feels the time is running out.

Do so by:

1️⃣ Closing enrollment
2️⃣ Raising the prices
3️⃣ Limiting spots

Remind subscribers about the deadline

@ConvertKit @gumroad In summary, here’s what the funnels look like.

Social Media → Waitlist → Product

Really simple!

And you don’t need complicated software for this.

Gumroad and Convertkit.

That’s all you need and both are free to use.

@ConvertKit @gumroad That's all for today.

Want more?

> Follow me @joserosado

> Join my email list for in-depth marketing breakdowns 👇
rosa.do/newsletter/

> And if you found value, feel free to RT the first tweet.