Thread by @joserosado

There are only two types of services you can offer.

One: Help with their insecurities.
"I suck at closing clients. But I'm good at getting leads."
Become their closer.

Two: Capitalize on strengths.
"I can close anyone. But bad at lead generation."
Offer them lead generation.

Ignore people who say otherwise

The truth is you can only:

💪 Capitalize on clients' strengths
or
😨 Play on clients' insecurities

Never try to profit from both a the same time.

Or you’ll fail.

A service that play’s on your client’s insecurities:

"I suck at closing clients. But I'm good at getting leads."

Become their closer.

Let *them* get leads.

A service that capitalizes on your client’s strengths.

"I can close anyone. But bad at lead generation."

Offer them lead generation.

Let *them* close the deals.

If you try to cater to both their insecurities and strengths, you’ll never close the deal.

Because this makes your offer hard to understand.

Targeting only one keeps your promises simple without raising red flags.

⭐️ “I’ll get 100 leads”
or
⭐️ “I’ll close 30 leads”

are easier to sell than,

🚩 “I’ll get you 100 leads and close 30 leads”

Right?

Never try to solve everything.

Or you'll end up broke forever.