Email deliverability has kept many marketers awake at night. As part of our State of Email 2022 survey, we interacted with many email marketers and asked them what made deliverability difficult to manage. Here’s a thread about our findings.
(1/7) Nearly 16% of the surveyors do not warm up their domains before sending emails. And that's unfortunate because a proper domain warm-up is essential to getting all of your emails delivered, as without warm up your emails might end up in spam. 
(2/7) 52.6% of the surveyors increased their daily send by 1.5X in the warm-up phase which is a known and tested method to scale the domain successfully.
(3/7) 40% of the surveyors recorded an IPR of 70-100% which means that their emails get delivered to their subscriber's inbox.
(4/7) A dedicated setup means that the IP address is used by one sender, whereas a shared setup means multiple users use it to send emails. This data indicates that most brands want to build their own email infrastructure.
(5/7) SNDS reputation is a key indicator of how you are placed w.r.t Hotmail spam filters. Globally this ranges from 12%-22% depending on the target age group. Yet, 29.4% of the surveyors said that they do not track the SNDS reputation of their IP address.
(6/7) 23.53% of the surveyors said that they do not track their DNSBL (Domain Name System Blacklist) even though if you get blacklisted, mailbox providers will stop your email from reaching the receiver's inbox.
(7/7)Check out the detailed analysis about deliverability findings in our report. In this report, we have also collected all email marketing best practices from deliverability to design and rolled them into the State of Email 2022 report.
mailmodo.com/ebook/state-of…
mailmodo.com/ebook/state-of…
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