Mailmodo Profile picture
Jan 24 8 tweets 3 min read
Email deliverability has kept many marketers awake at night. As part of our State of Email 2022 survey, we interacted with many email marketers and asked them what made deliverability difficult to manage. Here’s a thread about our findings.
(1/7) Nearly 16% of the surveyors do not warm up their domains before sending emails. And that's unfortunate because a proper domain warm-up is essential to getting all of your emails delivered, as without warm up your emails might end up in spam.
(2/7) 52.6% of the surveyors increased their daily send by 1.5X in the warm-up phase which is a known and tested method to scale the domain successfully.
(3/7) 40% of the surveyors recorded an IPR of 70-100% which means that their emails get delivered to their subscriber's inbox.
(4/7) A dedicated setup means that the IP address is used by one sender, whereas a shared setup means multiple users use it to send emails. This data indicates that most brands want to build their own email infrastructure.
(5/7) SNDS reputation is a key indicator of how you are placed w.r.t Hotmail spam filters. Globally this ranges from 12%-22% depending on the target age group. Yet, 29.4% of the surveyors said that they do not track the SNDS reputation of their IP address.
(6/7) 23.53% of the surveyors said that they do not track their DNSBL (Domain Name System Blacklist) even though if you get blacklisted, mailbox providers will stop your email from reaching the receiver's inbox.
(7/7)Check out the detailed analysis about deliverability findings in our report. In this report, we have also collected all email marketing best practices from deliverability to design and rolled them into the State of Email 2022 report.
mailmodo.com/ebook/state-of…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Mailmodo

Mailmodo Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @mailmodo

Jan 25
Getting your emails to land in the primary inbox and compelling readers to open them is just the beginning. The real challenge is keeping readers hooked with an engaging email design.

Be it dark mode, accessibility, or GIFs, every design element can make or break your campaign.
While interacting with experts as a part of our State of Emails 2022 report, we quizzed them about the email designs they plan to continue using in 2022 and what elements they have said goodbye to in the last year. Here's a thread about our findings below
(1/7) 66.7% of the surveyors use drag-and-drop editors for creating their email template to leverage #emailautomation and quick scalability. Image
Read 9 tweets
Jan 21
It’s not easy to be an email marketer in 2022.

From writing great copy and ensuring #emaildeliverability to keeping up with trends, you always have to be on your toes.

So, we decided to jot down this year’s hottest #emailmarketing trend in a quick thread for you.👇
📩#openrates are losing their relevance – and losing it fast after the #iOS15 update. Email marketers need to dig harder now and depend on click and conversion rate.
⚡️AMP emails are now mainstream as more and more brands realize the potential of interactivity inside emails.
Read 7 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

:(