Working in a traditional job isn't an inherently bad experience, I had more jobs I loved than hated.

But it is a system, and the system is flawed in fundamental ways. @amyhoy paints a picture of why that system is frustrating to many:

blog.justfuckingship.com/the-factory-vs…
There was a great discussion in the 30x500 chat room about why people started their own thing.

Very few of our successful alumni especially "hated" having a "traditional" job, and even fewer stuck out on their own because they wanted to run a business.

The common thread? ...
The common thread was that starting our own businesses was a means to an end.

- means to live and work a certain way
- means to decide the clients and customers we serve
- means to shape outcomes
- means to ensure our work even sees the light of day
Confession: I don't particularly like the act of "running a business." I don't know many business owners who do!

But I know a LOT of business owners who love the things that their business enables them do.

Running a business is still "a job" - but we own the results.
Most people probably shouldn't run a business. For lots of very real reasons!

But way more people *could* start a sustainable business than do. Also for lots of very real reasons.
A lot of people have such limited exposure to what "running a business" really looks like.

Usually filtered by friends and family's experience biases, and the business media's biases.

What if more people saw people like themselves running stable, sustainable biz's?
What if more people had career role models who weren't billionaire tech execs, but instead, were business owners who:

- prioritized people over profits
- took time off to vacation and recharge
- participated in their communities
- had interests and goals outside of work
I know these people exist. I've seen them first hand, in microcosms, across cities and cultures.

Imagine if more people saw them and could think "oh, that's a version of running a business that I could actually do, and more importantly, serves my goals."
That's why I do what I do, and aim to do a lot more of it this year. ✨

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More from @alexhillman

Jan 29
Cancelled Spotify and switched over to Tidal. A few tips from the transition!

- tunemymusic.com seamlessly moved all of my playlists over for like $5

- This free/open source mini-app puts the “now listening” in my Discord profile github.com/purpl3F0x/TIDA…
- I use (and love) my Stream Deck as physical buttons for music/media control, and the “Multimedia” widget under the System button types gave me everything I needed to set up a play/pause toggle, next track button, and volume buttons.
If you’re considering a switch, Tidal has a promo now where you can get your first 3 months for $1 and then $9.99/mo after that (or $2 for 3 months of their highest quality audio tier, then $19.99 after that).

tidal.com/offers/bestofo…

No affiliate code or anything, just a link.
Read 7 tweets
Jan 28
My weirdest hobby is testing out healthcare systems and providers, especially those who claim they could help freelancers and entrepreneurs.

In the US, we’re borderline brainwashed to think about healthcare in one way. Here are some of the lessons I’ve learned:
Apart from the entire idea of for-profit healthcare being abhorrent, it’s the insurance intermediaries to blame.

They make things worse for EVERYONE. People who are insured, people who are uninsured, even the medical professionals who provide care.
The ah ha moment for me was, after years of trying to answer “how do we get legal group rates for a pool of people who don’t have the same employer,” that the right answer was to look outside of the insurance-based system.
Read 25 tweets
Apr 14, 2021
This is a GREAT question!

Lets start here:

- Focus. “Everything about X” books die in draft.
- Beta readers incl a few relevant strangers so you can figure out where readers are confused, delight them instead.
- A launch plan that begins before launch day & continues after.
- I would not launch a book without a warm and ready email list, even a relatively small one is a force multiplier. tiny.mba’s first 1000+ sales + referrals came from a TINY list of just ~300 people that I grew directly from watering holes in ~3 weeks.
- Goals! Sit down ahead of time and think about how many sales you want to make, either in dollars or unit sales.

Then reverse engineer that goal.

Set a goal that’s realistic, set yourself up for a win, and then move forward with the confidence you can do it again.
Read 9 tweets
Apr 13, 2021
Listening to the latest @SoftwareSocPod podcast and thinking I need to make a list of things that people assume you need to do to write and publish a book, but you don't.
Okay lets start here:

- Write 1000+ words a day
- Write in private
- Spend 6-9 months editing and revising
- Deliver a “big idea"
- PR/press
- Build a big social media following
- Constant self promo
- Drip emails
- Price low
- Upsell videos, etc
- Sell talks
- Sell consulting
- Have a fancy design
- Convince “big names” to review your book
- Support all digital formats at launch (good to add it later, tho)
- Sell on Amazon
- Launch on Product Hunt
- Be flawless on launch day
- Have a HUGE launch day
- Apply every marketing technique at once
Read 6 tweets
Jun 6, 2020
Chris sent me this thread, knowing I grew up in rural PA.

So I went to see if there was a #blacklivesmatter protest in my hometown.

Friends, there is not a protest in my hometown. In fact, I remembered that my high school was the subject of an A&E episode about racism.
The next major towns over - Bethlehem and Allentown - both have had BLM demonstrations. Which is very good.

Another nearby small town - Quakertown - had to cancel student demonstrations because of Facebook threats of vigilantes coming in with guns. mcall.com/news/local/mc-…
Hellertown is...a weird place. I don't like going home, cuz honestly, it never really felt like home in the first place.

And I had it easy! What was it like for the 2% (!!!) of kids who go there who are Black?

Well like I said, there's a documentary for that.
Read 9 tweets
Apr 19, 2020
Thinking a lot about uncertainty, and related, the illusion of certainty.

Lots of things are hard right now, and much harder for some than others, but many people I’ve talked to in the last few weeks agrees on one thing:
If you’re healthy and alive, one of the hardest parts is having no knowable concept of the future.

It is literally impossible to know for sure what things might look like, or on what timeline.
I just watched a video that compares part of the experience of breaking a broken bone or a medical diagnosis to the current situation.

In those situations, there’s the physical pain, then there’s a mental pain of knowing “life is not gonna be the same for a while.”
Read 16 tweets

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