There was a great discussion in the 30x500 chat room about why people started their own thing.
Very few of our successful alumni especially "hated" having a "traditional" job, and even fewer stuck out on their own because they wanted to run a business.
The common thread? ...
The common thread was that starting our own businesses was a means to an end.
- means to live and work a certain way
- means to decide the clients and customers we serve
- means to shape outcomes
- means to ensure our work even sees the light of day
Confession: I don't particularly like the act of "running a business." I don't know many business owners who do!
But I know a LOT of business owners who love the things that their business enables them do.
Running a business is still "a job" - but we own the results.
Most people probably shouldn't run a business. For lots of very real reasons!
But way more people *could* start a sustainable business than do. Also for lots of very real reasons.
A lot of people have such limited exposure to what "running a business" really looks like.
Usually filtered by friends and family's experience biases, and the business media's biases.
What if more people saw people like themselves running stable, sustainable biz's?
What if more people had career role models who weren't billionaire tech execs, but instead, were business owners who:
- prioritized people over profits
- took time off to vacation and recharge
- participated in their communities
- had interests and goals outside of work
I know these people exist. I've seen them first hand, in microcosms, across cities and cultures.
Imagine if more people saw them and could think "oh, that's a version of running a business that I could actually do, and more importantly, serves my goals."
That's why I do what I do, and aim to do a lot more of it this year. ✨
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- I use (and love) my Stream Deck as physical buttons for music/media control, and the “Multimedia” widget under the System button types gave me everything I needed to set up a play/pause toggle, next track button, and volume buttons.
If you’re considering a switch, Tidal has a promo now where you can get your first 3 months for $1 and then $9.99/mo after that (or $2 for 3 months of their highest quality audio tier, then $19.99 after that).
Apart from the entire idea of for-profit healthcare being abhorrent, it’s the insurance intermediaries to blame.
They make things worse for EVERYONE. People who are insured, people who are uninsured, even the medical professionals who provide care.
The ah ha moment for me was, after years of trying to answer “how do we get legal group rates for a pool of people who don’t have the same employer,” that the right answer was to look outside of the insurance-based system.
- Focus. “Everything about X” books die in draft.
- Beta readers incl a few relevant strangers so you can figure out where readers are confused, delight them instead.
- A launch plan that begins before launch day & continues after.
- I would not launch a book without a warm and ready email list, even a relatively small one is a force multiplier. tiny.mba’s first 1000+ sales + referrals came from a TINY list of just ~300 people that I grew directly from watering holes in ~3 weeks.
- Goals! Sit down ahead of time and think about how many sales you want to make, either in dollars or unit sales.
Then reverse engineer that goal.
Set a goal that’s realistic, set yourself up for a win, and then move forward with the confidence you can do it again.
Listening to the latest @SoftwareSocPod podcast and thinking I need to make a list of things that people assume you need to do to write and publish a book, but you don't.
Okay lets start here:
- Write 1000+ words a day
- Write in private
- Spend 6-9 months editing and revising
- Deliver a “big idea"
- PR/press
- Build a big social media following
- Constant self promo
- Drip emails
- Price low
- Upsell videos, etc
- Sell talks
- Sell consulting
- Have a fancy design
- Convince “big names” to review your book
- Support all digital formats at launch (good to add it later, tho)
- Sell on Amazon
- Launch on Product Hunt
- Be flawless on launch day
- Have a HUGE launch day
- Apply every marketing technique at once
The next major towns over - Bethlehem and Allentown - both have had BLM demonstrations. Which is very good.
Another nearby small town - Quakertown - had to cancel student demonstrations because of Facebook threats of vigilantes coming in with guns. mcall.com/news/local/mc-…
Hellertown is...a weird place. I don't like going home, cuz honestly, it never really felt like home in the first place.
And I had it easy! What was it like for the 2% (!!!) of kids who go there who are Black?