This is a GREAT question!
Lets start here:
- Focus. “Everything about X” books die in draft.
- Beta readers incl a few relevant strangers so you can figure out where readers are confused, delight them instead.
- A launch plan that begins before launch day & continues after.
Lets start here:
- Focus. “Everything about X” books die in draft.
- Beta readers incl a few relevant strangers so you can figure out where readers are confused, delight them instead.
- A launch plan that begins before launch day & continues after.
https://twitter.com/grodier/status/1382025090674659330
- I would not launch a book without a warm and ready email list, even a relatively small one is a force multiplier. tiny.mba’s first 1000+ sales + referrals came from a TINY list of just ~300 people that I grew directly from watering holes in ~3 weeks.
- Goals! Sit down ahead of time and think about how many sales you want to make, either in dollars or unit sales.
Then reverse engineer that goal.
Set a goal that’s realistic, set yourself up for a win, and then move forward with the confidence you can do it again.
Then reverse engineer that goal.
Set a goal that’s realistic, set yourself up for a win, and then move forward with the confidence you can do it again.
Amy’s Year of Hustle roadmap is an amazing step-by-step guide to reverse engineering these goals, & comes with a whole tiny product launch roadmap.
stackingthebricks.com/year-of-hustle/
Thousands of people have followed it. Many have been pleasantly surprised by SALES on launch day.
stackingthebricks.com/year-of-hustle/
Thousands of people have followed it. Many have been pleasantly surprised by SALES on launch day.
- Next steps. Once people launch a product, even a successful launch, the MOST common experience by far is the post-launch hangover of…”well, now what?”
If you wait until after launch to decide what you’re gonna do after launch, expect this hangover.
Or, avoid it with a plan.
If you wait until after launch to decide what you’re gonna do after launch, expect this hangover.
Or, avoid it with a plan.
- A wish list of readers. Let yourself dream: “Who would it be SO COOL if they read this book?”
I have a list of 63 people I thought would make me happy if I knew they’d read a copy of tiny.mba.
Some people I knew. Some people I admired. Some WAY out of reach.
I have a list of 63 people I thought would make me happy if I knew they’d read a copy of tiny.mba.
Some people I knew. Some people I admired. Some WAY out of reach.
So far about half of the people on the original list have read the book. 😍
It’s massively motivating, even if I don’t have a testimonial from them.
I periodically add new people to the list. Gives me something new to reach for.
It’s massively motivating, even if I don’t have a testimonial from them.
I periodically add new people to the list. Gives me something new to reach for.
- A list of potential collaborators. Not people who “can promote your book” but people who you think it’d be cool to do *something* with.
It’s way easier to pitch a collab when it’s more “hey what cool thing can we do together?” than “hey do you wanna tell people about my book?”
It’s way easier to pitch a collab when it’s more “hey what cool thing can we do together?” than “hey do you wanna tell people about my book?”
- Signed copies for giveaways. I hadn’t planned for this originally, it happened organically, but in hindsight it’s obvious.
Even if you’re doing a print on demand option, order 10-20 copies to sign and use ‘em in giveaways.
I wonder what the digital equivalent is 🤔.
Even if you’re doing a print on demand option, order 10-20 copies to sign and use ‘em in giveaways.
I wonder what the digital equivalent is 🤔.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
