For #SEOs and #marketers out there:
Your pillar/cluster does not have to be the same as your competitors.
Use competitor's clusters for ideas, but ultimately you'll need to decide what makes the most sense for your client.
Your pillar/cluster does not have to be the same as your competitors.
Use competitor's clusters for ideas, but ultimately you'll need to decide what makes the most sense for your client.
A lot of people (myself included) like to look at what has worked for other companies to rank similar content.
Meaning, what topics did they clump together.
Hint: For internal links and cluster information run ScreamingFrog's visualization tools.
Meaning, what topics did they clump together.
Hint: For internal links and cluster information run ScreamingFrog's visualization tools.
Do that for every competitor on page 1 for a pillar keyword and you'll notice that their clusters can be wildly different.
Your cluster should tell a comprehensible story and create a funnel.
Moral of the story:
Your cluster should tell a comprehensible story and create a funnel.
Moral of the story:
Your competitors are good for inspiration but not your exact blueprint.
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