A practical guide to creating content clusters with the content you already have ๐๐งต
If you follow any #SEO professionals, you know about pillars and clusters or wheel and spoke models. If not (go search it out).
Few of us, however, often launch an entire cluster of content at one time.
So...
Few of us, however, often launch an entire cluster of content at one time.
So...
...how can we build our internal link infrastructure in the interim while we receive and upload each piece individually?
Important reminder/additional info - a pillar post and a cluster of other posts is not typically siloed.
What I mean is...
Important reminder/additional info - a pillar post and a cluster of other posts is not typically siloed.
What I mean is...
...You might have a pillar post that links to a cluster post. AND that cluster post might very well end up becoming the "pillar" of another set of cluster content. There is a meta layout worth understanding.
Example:
good customer service = pillar
customer service response time = cluster
customer service best practices = cluster
customer service tools = cluster
But also:
good customer service = pillar
customer service response time = cluster
customer service best practices = cluster
customer service tools = cluster
But also:
customer service best practices = pillar
omnichannel customer service = cluster
offering free shipping = cluster
managing customer inventory requests = cluster
Make sense? Good.
Back to the original how-to (see the top):
omnichannel customer service = cluster
offering free shipping = cluster
managing customer inventory requests = cluster
Make sense? Good.
Back to the original how-to (see the top):
1. Think about the headers/sections in your post:
Go to google's search bar - type in:
"site:yourdomain [insert header or topic intent of that section]"
Go to google's search bar - type in:
"site:yourdomain [insert header or topic intent of that section]"
The content from your website that comes up is what Google understands to be the most related content you own.
That's a relevant link to be added to that section.
That's a relevant link to be added to that section.
2. Think about the keyword you're currently targeting.
Now we're looking for the pieces of content that should be linking to your new post.
Go to the Google search bar and enter:
"site:yourdomain [insert keyword target]"
Now we're looking for the pieces of content that should be linking to your new post.
Go to the Google search bar and enter:
"site:yourdomain [insert keyword target]"
These will be the pieces of content that are most related to the post you're currently building or might contain a closely matched phrase. These are the pieces of content that should link to your new post.
That's a quick way to create clusters when you don't have your goal cluster built out yet.
Questions? Just ask below.
Questions? Just ask below.
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