You can learn #SEO for free. Most of the people selling a course or a book did it without either. I know I did.

Protect your wallets/purses/money pouches.

Here are some courses that I've interacted with, completed or previewed, and my quick notes on each. 🧵
@azarchick's 45-day SEO challenge.

One of the few courses worth the money. It actually takes you through the technical steps such as how to connect your website to GSC, build content, etc.

-the things that matter more than just philosophy.

seochallenge.co/seo-challenge-…
@thetafferboy has a course/classes of some sort out there in the world (hard to find).

I've seen them and the curriculum listed over the past couple of years on LinkedIn - and from what I've seen, they're thorough.

If you ask him nicely, he has let some people test it.
The BrightonSEO Technical On-Page SEO Course (On-Demand)

I paid for this one. It's almost entirely high-level concepts that won't leave you better at doing your tasks. Instead, you'll have a general understanding of how websites should be organized.

brightonseo.com/training/advan…
SEMrush Keyword Research and Technical Audit Course.

These are free and they're about concepts. You're not going to learn how to do the work. And while the certificate sounds nice, it's not viewed highly via people hiring for SEO professionals.

semrush.com/academy/course…
@CyrusShepard's webinar with Moz in 2020

Not a course, but this was a great "over-the-shoulder" view of someone doing keyword research/planning. I have repeatedly used this to help train other SEOs.

moz.com/webinars/regis…
@crestodina's video on writing blog posts that rank.

This is another free training tool I've used with writers and SEO specialists. It fundamentally changed the trajectory of my career.

orbitmedia.com/blog/how-to-wr…
@amandanat's content marketing course (not SEO).

I have not taken this course (no one has, yet) but I'm excited for this one!

Her free content on Twitter and SparkToro's blog has already been worth real $$$ and results for me.

maven.com/amandanat/cont…
What about you?

Which courses/videos/learning materials have you tried that have been worthwhile?
For more on #SEO and #contentmarketing - feel free to give me a follow!

@I___DEREKflint

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More from @I___DEREKflint

Feb 4
A practical guide to creating content clusters with the content you already have 👇🧵
If you follow any #SEO professionals, you know about pillars and clusters or wheel and spoke models. If not (go search it out).

Few of us, however, often launch an entire cluster of content at one time.

So...
...how can we build our internal link infrastructure in the interim while we receive and upload each piece individually?

Important reminder/additional info - a pillar post and a cluster of other posts is not typically siloed.

What I mean is...
Read 12 tweets
Feb 3
For #SEOs and #marketers out there:

Your pillar/cluster does not have to be the same as your competitors.

Use competitor's clusters for ideas, but ultimately you'll need to decide what makes the most sense for your client.
A lot of people (myself included) like to look at what has worked for other companies to rank similar content.

Meaning, what topics did they clump together.

Hint: For internal links and cluster information run ScreamingFrog's visualization tools.
Do that for every competitor on page 1 for a pillar keyword and you'll notice that their clusters can be wildly different.

Your cluster should tell a comprehensible story and create a funnel.

Moral of the story:
Read 4 tweets

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