"No time to exercise? What about three seconds a day?" Once Pandora's Box was opened and researchers discovered that, if you have a ton of dependent variables and you don't adjust for multiplicity, you can make headlines around the world, it was over.
ecu.edu.au/newsroom/artic…
ecu.edu.au/newsroom/artic…
Dear researchers, we have a beautiful science that can do some good in the world. Approach it with respect, with diligence, with a sense of responsibility. Understand the impact of your press releases on public perception. Please, consider the larger implications of your actions.
In particular, if you don't understand how statistics work, if you don't know what it means to conduct a gazillion tests of probability on samples of 10 to 13, please ask for statistical help. Have someone explain things to you. It's not a shame to ask for help when you need it. 
To our good friends at the Scandinavian Journal of Medicine & Science in Sports, you can do better. You cannot expect people on the editorial board to have statistical expertise. So, when you see that the number of dependent variables is getting "up there," consult a statistician
To the @EdithCowanUni press office, you are a university press office. You primarily disseminate news about scientific research. Therefore, your writers should have some scientific training, to be able to perform at least a basic evaluation of the research they promote.
Finally, let's be clear: there is no evidence that (a) the reason why most people are inactive is lack of discretionary time, and (b) that offering shorter exercise options, especially those that involve maximal physical effort, will increase exercise participation and adherence.
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