I don’t know if anyone has done research on the relationship between workers’ willingness to unionize and their employers’ brand vulnerability to lib consumers, but seems plausible that this is important and has changed/is changing quickly, in part thanks to demonstration effect.
https://twitter.com/washingtonpost/status/1494659719201492994
An alternative explanation might be that unionization is an easier sell to highly educated workers working for jobs that have higher social status (working for Starbucks perhaps more acceptable sounding to peers than working for Giant) in non-professional sectors.
Either way, this seems to me to be changing the public face of the union movement in some interesting ways (how much of a change in actual numbers remains to be seen). Unions no longer visibly tied to traditional working class/state employees/small elite sectors like pilots.
That may chip away at the deep-rooted hostility of the U.S. elite to unions. Equally, it might (depending on internal dynamics) lead to a union movement that is less connected to the deep rooted problems of U.S. inequality. [NB all this is amateur sociologizing w/o any license]
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