Discover and read the best of Twitter Threads about #influencermarketing

Most recents (11)

Influencer Marketing

T H R E A D

Some brands have developed a phobia towards influencer marketing not because the influencers don’t deliver but because they are choosing wrong influencers for their brand campaigns.

Do they even know what is niche influencer marketing? Copyright: Corpnet
Niche Influencers: They focus on a specific area of interest hence, considered experts in their niches.

Most of their content is targeted towards those who share the same interests as them. Because of this, they form strong connections with their followers.
Who are the right influencers?

1. They relate to your brand operations
2. They include of different creatives with mastery of content creation & sharing tips: memes, videos, texts, GIFs etc
3. Authenticity – In-authenticity turns off followers

janetmachuka.com/choosing-the-r…
Read 4 tweets
Freelancer Platforms like #Fiverr, #Upwork & #Freelancer dot com must list specialization, exercise and #product from #ProductHunt to let the Clients directly pay for #subscription & streamline taxes on the freelance platform. Given an example, Specialization is Image
UX Research. Exercise is Card Sorting. Product is Optimal Sort. This will promote new products by Specialists & #Influencer. This will improve search by specialization, exercise and product. This will help the client with planning and cost management of the project. #startup
Read 3 tweets
The new-age #D2C brands are going beyond #marketing gimmicks. The focus is more towards delivering a product with a purpose and communicating the same through different marketing strategies and tools.
#D2Cmarketing #ecommerce
inc42.com/features/heres…
India's consumer brands are not only skipping the third-party retailers and distributors by going #D2C, they are looking at offering authentic brand experiences. The direct feedback gained through the D2C model helps them develop a strong brand narrative and build brand value!
“We focus on dissemination of information on hygiene through our social media campaigns and our products regularly get organically promoted by more than 8K social media influencers on platforms like Instagram,” says @vikkivik, founder, Pee Safe
Read 5 tweets
Hey @jkkalinowski, with the #CMWorld events going virtual I thought you might be interested in a few articles written by our friend @dshiao.

The first is about using kits to increase #virtualevents awareness and make them more engaging.

premierpress.com/blog/use-custo…
Since I know that #sustainability is important to you (I'm still bummed I missed your #CMWorld presentation/walk), the @dshiao article on sustainable #packaging tips might be useful - or at least interesting.

premierpress.com/blog/ten-susta…
Lastly, here's some #packaging eye candy provided by @PremierPress that might generate some ideas. Applications include #influencermarketing, product launch seeding kits, sales kits, college commencement, and welcome kits, and #virtualevents.

premierpress.com/projects/?f=cu… Image
Read 3 tweets
Ready to take your #influencermarketing to the next level?
We've made a lot of improvements to Hypetrace in last few days to make your search for the right #TikTok & #Instagram influencers even smoother.

THREAD 👇

P.S. There is a little giveaway at the end of this thread 🎁
✅ platform switch. That was an obvious one: now you can conveniently switch between #TikTok and #Instagram.
✅ audience size: You can also now quickly select the influencer audience size: we cover all influencers starting from local, #nanoinfluencers all the way up to #megainfluencers and celebrities.
Read 11 tweets
Top 5 Digital Service Product Reviews from Lilach Bullock

- Forbes top 20 Women Social Media Influencers
- Number #1 Digital influencer named by Career Experts
- Winner of Oracle's Social Influencers of Europe

@lilachbullock

lilachbullock.com
1. Premium.chat - The Ultimate Chat Platform to Make money on Social Media, and your Website

lilachbullock.com/premium-chat-p…

#premiumchat #chat #makemoney #makemoneyonline
2. Monday.com - How to become more organized and scale your business

lilachbullock.com/monday-review/

#monday #organization
Read 8 tweets
A Thread on How to Get Noticed by Brands for Your Next Big Gig!

Some contents with permission from @rovamediang.

#InfluencerMarketing #MaziHelps
What's a Brand?
A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brandname is the name of the distinctive product, service, or concept. #DigitalMarket
So what's Branding?🙃
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.#InfluencerMarketing #MaziHelps #TweetForChng
Read 22 tweets
#InfluencerMarketing #influencer the regulations of the Advertising Regulatory Board (ARB) have been doing the rounds for quite sometime now, but if you are not aware here is what (brand) influencers need to know:
Ordinarily the brand which approaches you should approach you with an influencer agreement which will clearly state your obligations as an influencer and should naturally include the advertising regulations of the ARB. Please read your agreement to make sure it’s all there.
In the event that you do not have an agreement 🚩 you can still just carry on with this thread and ensure that you protect yourself as brand YOU! As we were taught in law school “ignorance of the law is no excuse” so you can’t avoid liability just because you were unaware.
Read 9 tweets
"Big news"? Not really when you've already been taking advantage of Page Access for years. Playing catch up...
Instagram is giving the brand the ability to boost the influencer's organic post right into feeds outside of the audience of the creator. Like many things on Instagram, it's just one button for the Influencer to toggle to give the brand the right to do that-that's a plus of this
However, you only have the ability use that organic post as an ad. With page access, you can serve whatever you want through that Influencer's page to their audience and to look-a-likes. Interested? @kynshipco @TaylorHoliday
#InfluencerMarketing #instagramads #DigitalMarketing
Read 3 tweets
#Thread!

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

#AfricaCareerChat
Read 41 tweets
So after recent drama concerning influencers, “staged content” and unrealistic lifestyles, I wanted to discuss what our industry can learn from it.

[THREAD]

NOTE: I DO NOT CONDONE OR SUPPORT BULLYING, TROLLING OR DEATH THREATS MADE TO ANY INDIVIDUALS IN THIS/SIMILAR SITUATIONS.
Sifting through the vile and unwarranted bullying that was present in the comments section of the content, what I saw was a number of users complaining that this kind of content is wildly unachievable and has significantly lowered their own confidence/satisfaction.
It’s important for influencers/bloggers to understand that we have a responsibility to our audience and the balance between revenue and audience satisfaction is a delicate one.

Any “influence” over our audience has a certain moral responsibility that comes with it.
Read 16 tweets

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