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#Thread!

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

#AfricaCareerChat
Read 41 tweets
So after recent drama concerning influencers, “staged content” and unrealistic lifestyles, I wanted to discuss what our industry can learn from it.

[THREAD]

NOTE: I DO NOT CONDONE OR SUPPORT BULLYING, TROLLING OR DEATH THREATS MADE TO ANY INDIVIDUALS IN THIS/SIMILAR SITUATIONS.
Sifting through the vile and unwarranted bullying that was present in the comments section of the content, what I saw was a number of users complaining that this kind of content is wildly unachievable and has significantly lowered their own confidence/satisfaction.
It’s important for influencers/bloggers to understand that we have a responsibility to our audience and the balance between revenue and audience satisfaction is a delicate one.

Any “influence” over our audience has a certain moral responsibility that comes with it.
Read 16 tweets

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