My favorite (big sarcasm) #SEO influencers on Twitter are the ones who:

1) Read a thread with a target audience for early career/beginner SEOs

2) Realize they already know that info

3) So they label it unhelpful to them, therefore unhelpful to all Image
People like this either lack empathy or they are looking to intentionally stir the pot.

If people think my threads are valuable enough to warrant a follow, then what I'm creating isn't to "gain followers"

It's a sign of how many people are at the beginning stages of learning.
I want to un-gate the barriers of initial understanding and help people who are just getting started.

And I appreciate the SEOs who post about advanced topics on here as well.

I learn from you all!

If you'd like to add to the conversation around one of my threads...
please, introduce yourself and your more advanced ideas in a clean, interpretable way.

I'm more than happy that people might recognize you as also being a helpful resource as they continue to grow.

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More from @I___DEREKflint

Mar 3
Ways to tell which keywords belong to a single page/URL (aka beginning to understand topical/contextual intent). [Thread 🧵]

The stumbling block for #SEO beginners comes from choosing keyword targets and avoiding cannibalization.

Esp. since many keywords have the same intent. Image
Back to our goldfish theme to help tease out our points ;)

Let’s say your strategist has given you a keyword worth targeting for a blog post.

For this example, we’ll use: “what do goldfish eat” Image
Your initial goal here is to figure out which keywords you should be targeting for best reach with that blog post.

Throw that keyword into your keyword research tool.

Now scroll down to the section that gives you an initial preview of what the SERP looks like. Image
Read 32 tweets
Feb 28
If you're a content marketer, gift yourself 1-3 pieces of content each week worth experiencing from other great creators in your space [mini 🧵]

There are a lot of #contentmarketing people in the biz. But it's so rewarding to find the ones that speak to you through real value 👇
The following 3 pieces of content that I bookmarked this week either:

-taught me a new skill
-provided me a new way to use an old tool
-gave me new ways to think about what I'm doing.
1) @amandanat's "secret webinar" on audience building!

Read 7 tweets
Feb 28
Misunderstanding keyword intent is the reason most #SEO professionals don't rank their content. Here is a thread on how to fix that [🧵🧵🧵]

It's important to note that there are two forms of intent you’re going to hear about.
1) There is the marketing funnel/customer journey intent of a keyword

and

2) There is topical intent of a keyword (aka what I see most early-stage SEOs get wrong)
Let's start with the first one.

Marketing funnel intent or buyer journey intent is the conceptual understanding of what type of content experience someone is looking for when they type a certain keyword into a search engine.

(And, @SEMrush added these to their keyword tool!)
Read 25 tweets
Feb 25
#SEO, like a lot of skills, has a significant barrier to proficiency at the beginning of the learning journey.

I'll illustrate what I mean with a more common example:

Learning to play the guitar.
The guitar is known for being deceptively challenging for beginners.

You can strum a chord. You can pluck a note.

Understanding progressions and confidently moving between notes is often the first major hurdle.

Aka even learning a simple pop song feels like attempting Mozart
For SEO, the initial barriers to success are often:

1) Understanding what a keyword signifies

2) How to "use" keywords.

3) The relationship between a page and keywords and Google

4) Understand what you need to know when targeting a keyword
Read 7 tweets
Feb 18
A painfully obvious initial #SEO strategy for content such as blogs [Thread 🧵]

One of the cores of marketing is helping your potential customers solve their pain points.

Pain points are another way of saying "challenges."

#SEOstrategy #contentmarketing #ContentStrategy
Let's say that your company provides either a service or software solution for employee onboarding.

Doing a simple Google search for "onboarding challenges" gets us these results:
Copy and paste the link of any of these top pages into @Ahrefs or @semrush

Great - low KD - relatively small traffic - but it speaks to the audience I want to help.

This becomes my pillar target. The connective hub of my initial content-building strategy.
Read 15 tweets
Feb 18
If SEO isn't working for you, it's VERY likely because you don't know what you're doing, yet.

Most people read the concept/theory behind SEO, then begin with keyword research.

There is a lot you need to understand before you'll even be able to do that research effectively.
If enough people are interested, I'll do a newsletter post on exactly what (I think) most people initially get wrong and should understand.

And I'll give you very specific examples.
(And by enough interest, I just want you all to know that I'm making this piece of content either way because I'm the creator and it's my interest)
Read 4 tweets

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