If SEO isn't working for you, it's VERY likely because you don't know what you're doing, yet.

Most people read the concept/theory behind SEO, then begin with keyword research.

There is a lot you need to understand before you'll even be able to do that research effectively.
If enough people are interested, I'll do a newsletter post on exactly what (I think) most people initially get wrong and should understand.

And I'll give you very specific examples.
(And by enough interest, I just want you all to know that I'm making this piece of content either way because I'm the creator and it's my interest)
Pre-emptive subscriptions always welcome:

derekseo.substack.com

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More from @I___DEREKflint

Feb 18
A painfully obvious initial #SEO strategy for content such as blogs [Thread 🧵]

One of the cores of marketing is helping your potential customers solve their pain points.

Pain points are another way of saying "challenges."

#SEOstrategy #contentmarketing #ContentStrategy
Let's say that your company provides either a service or software solution for employee onboarding.

Doing a simple Google search for "onboarding challenges" gets us these results: Image
Copy and paste the link of any of these top pages into @ahrefs or @semrush

Great - low KD - relatively small traffic - but it speaks to the audience I want to help.

This becomes my pillar target. The connective hub of my initial content-building strategy. Image
Read 15 tweets
Feb 5
You can learn #SEO for free. Most of the people selling a course or a book did it without either. I know I did.

Protect your wallets/purses/money pouches.

Here are some courses that I've interacted with, completed or previewed, and my quick notes on each. 🧵
@azarchick's 45-day SEO challenge.

One of the few courses worth the money. It actually takes you through the technical steps such as how to connect your website to GSC, build content, etc.

-the things that matter more than just philosophy.

seochallenge.co/seo-challenge-…
@thetafferboy has a course/classes of some sort out there in the world (hard to find).

I've seen them and the curriculum listed over the past couple of years on LinkedIn - and from what I've seen, they're thorough.

If you ask him nicely, he has let some people test it.
Read 10 tweets
Feb 4
A practical guide to creating content clusters with the content you already have 👇🧵
If you follow any #SEO professionals, you know about pillars and clusters or wheel and spoke models. If not (go search it out).

Few of us, however, often launch an entire cluster of content at one time.

So...
...how can we build our internal link infrastructure in the interim while we receive and upload each piece individually?

Important reminder/additional info - a pillar post and a cluster of other posts is not typically siloed.

What I mean is...
Read 12 tweets
Feb 3
For #SEOs and #marketers out there:

Your pillar/cluster does not have to be the same as your competitors.

Use competitor's clusters for ideas, but ultimately you'll need to decide what makes the most sense for your client.
A lot of people (myself included) like to look at what has worked for other companies to rank similar content.

Meaning, what topics did they clump together.

Hint: For internal links and cluster information run ScreamingFrog's visualization tools.
Do that for every competitor on page 1 for a pillar keyword and you'll notice that their clusters can be wildly different.

Your cluster should tell a comprehensible story and create a funnel.

Moral of the story:
Read 4 tweets

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