If you're a content marketer, gift yourself 1-3 pieces of content each week worth experiencing from other great creators in your space [mini 🧡]

There are a lot of #contentmarketing people in the biz. But it's so rewarding to find the ones that speak to you through real value πŸ‘‡
The following 3 pieces of content that I bookmarked this week either:

-taught me a new skill
-provided me a new way to use an old tool
-gave me new ways to think about what I'm doing.
1) @amandanat's "secret webinar" on audience building!

2) @jayacunzo's piece on differentiating your work!

jayacunzo.com/blog/different…
3) @jsvxc's piece on building topic clusters for @ahrefs

ahrefs.com/blog/topic-clu…
Do yourselves a favor and give these a read or a bookmark for later!

You owe it to yourself.

And...
If you're an #SEO at the early to intermediate stages of your career -->

I created what I think might be the ultimate primer for SEO training about keywords:

Give it a read and share with any junior specialists you know trying to learn the craft!

derekseo.substack.com/p/your-misunde…

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More from @I___DEREKflint

Feb 28
Misunderstanding keyword intent is the reason most #SEO professionals don't rank their content. Here is a thread on how to fix that [🧡🧡🧡]

It's important to note that there are two forms of intent you’re going to hear about.
1) There is the marketing funnel/customer journey intent of a keyword

and

2) There is topical intent of a keyword (aka what I see most early-stage SEOs get wrong)
Let's start with the first one.

Marketing funnel intent or buyer journey intent is the conceptual understanding of what type of content experience someone is looking for when they type a certain keyword into a search engine.

(And, @SEMrush added these to their keyword tool!)
Read 25 tweets
Feb 25
#SEO, like a lot of skills, has a significant barrier to proficiency at the beginning of the learning journey.

I'll illustrate what I mean with a more common example:

Learning to play the guitar.
The guitar is known for being deceptively challenging for beginners.

You can strum a chord. You can pluck a note.

Understanding progressions and confidently moving between notes is often the first major hurdle.

Aka even learning a simple pop song feels like attempting Mozart
For SEO, the initial barriers to success are often:

1) Understanding what a keyword signifies

2) How to "use" keywords.

3) The relationship between a page and keywords and Google

4) Understand what you need to know when targeting a keyword
Read 7 tweets
Feb 18
A painfully obvious initial #SEO strategy for content such as blogs [Thread 🧡]

One of the cores of marketing is helping your potential customers solve their pain points.

Pain points are another way of saying "challenges."

#SEOstrategy #contentmarketing #ContentStrategy
Let's say that your company provides either a service or software solution for employee onboarding.

Doing a simple Google search for "onboarding challenges" gets us these results:
Copy and paste the link of any of these top pages into @Ahrefs or @semrush

Great - low KD - relatively small traffic - but it speaks to the audience I want to help.

This becomes my pillar target. The connective hub of my initial content-building strategy.
Read 15 tweets
Feb 18
If SEO isn't working for you, it's VERY likely because you don't know what you're doing, yet.

Most people read the concept/theory behind SEO, then begin with keyword research.

There is a lot you need to understand before you'll even be able to do that research effectively.
If enough people are interested, I'll do a newsletter post on exactly what (I think) most people initially get wrong and should understand.

And I'll give you very specific examples.
(And by enough interest, I just want you all to know that I'm making this piece of content either way because I'm the creator and it's my interest)
Read 4 tweets
Feb 12
6 SEO and/or content marketing pieces of content worth sharing. 🧡

These were either shared with me or something I found via others on Twitter.

They're a bit all over the map but these were great!

#seo #contentmarketing
1) @Kevin_Indig's #Wordle deconstruction of the viral growth this game experienced.
kevin-indig.com/wordles-growth…
@RossHudgens' creating high-converting content could be made into a digestible pdf for clients to build CRO plans. It's great.
siegemedia.com/creation/high-…
Read 8 tweets
Feb 5
You can learn #SEO for free. Most of the people selling a course or a book did it without either. I know I did.

Protect your wallets/purses/money pouches.

Here are some courses that I've interacted with, completed or previewed, and my quick notes on each. 🧡
@azarchick's 45-day SEO challenge.

One of the few courses worth the money. It actually takes you through the technical steps such as how to connect your website to GSC, build content, etc.

-the things that matter more than just philosophy.

seochallenge.co/seo-challenge-…
@thetafferboy has a course/classes of some sort out there in the world (hard to find).

I've seen them and the curriculum listed over the past couple of years on LinkedIn - and from what I've seen, they're thorough.

If you ask him nicely, he has let some people test it.
Read 10 tweets

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