Misunderstanding keyword intent is the reason most #SEO professionals don't rank their content. Here is a thread on how to fix that [π§΅π§΅π§΅]
It's important to note that there are two forms of intent youβre going to hear about.
1) There is the marketing funnel/customer journey intent of a keyword
and
2) There is topical intent of a keyword (aka what I see most early-stage SEOs get wrong)
Let's start with the first one.
Marketing funnel intent or buyer journey intent is the conceptual understanding of what type of content experience someone is looking for when they type a certain keyword into a search engine.
(And, @SEMrush added these to their keyword tool!)
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