run twitter spaces relevant to your theme. by doing this, you’re basically saying i know this topic well and i get a stage to talk about it. people may not stay, but they’ll follow you or at least remember you as the expert.
use twitter lists. this is one of the more hidden gems. create a list, and obviously, put yourself on there. “best investors in denver”. “top global startup accelerators”.
post various types of content. most people just do promotional. but you also want: inspirational, educational, grateful, philosophical, entertaining, whatever you want, as long as it’s relevant to your theme 90% of the time and not just selling things or sharing your own links.
mix up the media. plain text is one and works best for me. polls is another. videos do well too. key is to keep experimenting while also keeping it consistent.
turn on tweet notifications for people you aspire to be like / want to learn from / work with. be the first to reply and see what happens.
it’s not too late to get started. i think about 500m people use twitter and the global population is 8b. you’re still early.
if all (most) of this doesn’t work, then it means twitter isn’t the best for you and your audience - and you should try out the other less inferior social media platforms 🤪
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What are some overlooked or underrated startup books? I’ve probably read 100+ and certainly already know the big five - but who can hit me with a less known one?
For those who asked, in my opinion the big five are:
- Lean Startup
- Zero to One
- Hard Thing About Hard Things
- Founders Dilemma
- Start With Why
My recommendations:
- Venture Deals for venture
- Never Split The Difference for negotiation
- E-Myth for fundamentals
- Hacking Growth for marketing
- Delivering Happiness for culture
- The Blue Sweater for inspiration
- Super Founders for data
- Lean In because it’s 2021
It doesn't just matter what you say, but how you say it. The goal is to avoid leading the witness to say things you want to hear.
The most common mistake I see in customer discovery is that founders may be asking the right question, but they're asking the wrong people. Know your customer. Know your ideal customer profile, or persona.
2/ It doesn't have to take more than an hour if you're honest and concise. Tell us the state of the world, the good and the bad, and use plain language.