Back with our first-afternoon panel, Crypto, Blockchain and NFTs: The New World of Sports Collecting with Michael Meltzer Head of Business Development at @Sorare
"Collectibles was just not enough. Combining gamification has been a core value of our company. For us that has been a day 1 mission and a big part of our success to date." - Michael Meltzer Head of Business Development at @Sorare
Sports 🤝 digital collectibles
"The leagues have the same concerns about how we are going to use their IP and create a good user experience. It is really about building up the trust like any relationship." Michael Meltzer Head of Business Development at @Sorare
"I don't think there is any direct competition with a Topps or an Upper Deck. This is a new category. The gamification element makes it different." - Michael Meltzer Head of Business Development at @Sorare
"I am not worried to find people for high-quality content. People will watch it... We have deals with apple because they have a lot of capital, prestige value and that is a good partner to have"
- John Skipper, CEO Meadowlark
"I don't worry about attention spans, it is boom time for documentaries..Good storytelling is the solution... The greatest fear that people have watching long-form is that people don't watch games anymore." - John Skipper, CEO Meadowlark
"4% of the coverage on TV is for women's sports. I am a big believer that you can do good and be good. I feel like sponsorship in women's sports can be both."
- Elizabeth Lindsey, President of Brands and Properties @Wasserman
"The novelty of social media was perfect for the off-the-beat-and-path sport like lacrosse. That's how it could grow." - @PaulRabil #SXSW | @Sorare | #SXSW22 | @PointsBetUSA
Social media is the perfect barometer for the feedback in the @WWE. "I would use that tool in order to figure out if fans like my character or not. I would adjust from one who to another. -@MsCharlotteWWE
Why would I, as a consumer, know the importance of a sports betting company having its own tech staff?
"Live betting functionality, and we can change it on a time" - Kyle Christensen, CMO of @PointsBetUSA
How do sports betting properties like @pointsbet market to Texans, even though sports betting is not legal yet in the state?
- @PointsBetUSA bar
- Leveraging partnerships of local brands and teams like @AustinFC