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Mar 14 • 4 tweets • 5 min read
Investing in the Future of Sports Content starring:
@jonweinbach President of SkyDance Sports
John Skipper, CEO Meadowlark

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
"I am not worried to find people for high-quality content. People will watch it... We have deals with apple because they have a lot of capital, prestige value and that is a good partner to have"
- John Skipper, CEO Meadowlark

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
"I don't worry about attention spans, it is boom time for documentaries..Good storytelling is the solution... The greatest fear that people have watching long-form is that people don't watch games anymore." - John Skipper, CEO Meadowlark

#SXSW | @Sorare | #SXSW22
"It starts with the written word. Print podcast. doc. scripted. (the story) Starts with a piece of journalism. A Story." - @jonweinbach

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA

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More from @Sportico

Sportico Profile picture
Mar 14
Investment in Women Sports starring @RosenHaley Founder & CEO @justwsports and the new commissioner of the @NWSL, @JessicaBerman1 Image
"We are very bullish on women's sports, even could be bigger than men's sports. " - @RosenHaley Founder & CEO @justwsports

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA Image
"I believe that sports are a platform for change. Purpose and profit are intersecting in women's sports and it is ours to seize." - @JessicaBerman1

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA Image
Read 4 tweets
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Mar 14
First session of the day: Sports Advertising & Sponsorship

@TJay - Head of Global Content Partnerships, @twitter
Elizabeth Lindsey, President of Brands and Properties @Wasserman

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
"4% of the coverage on TV is for women's sports. I am a big believer that you can do good and be good. I feel like sponsorship in women's sports can be both."
- Elizabeth Lindsey, President of Brands and Properties @Wasserman

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
"I think about the incredible women at the WNBA and March Madness. They literally changed the world during the pandemic through Twitter." - @TJay

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
Read 5 tweets
Sportico Profile picture
Mar 13
Up next @MsCharlotteWWE and @PaulRabil headline the end of Day 1 for our Sports Summit

session title: Sports, Entertainment & Technology Image
"The novelty of social media was perfect for the off-the-beat-and-path sport like lacrosse. That's how it could grow." - @PaulRabil
#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
Social media is the perfect barometer for the feedback in the @WWE. "I would use that tool in order to figure out if fans like my character or not. I would adjust from one who to another. -@MsCharlotteWWE

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA Image
Read 5 tweets
Sportico Profile picture
Mar 13
Back with our first-afternoon panel, Crypto, Blockchain and NFTs: The New World of Sports Collecting with Michael Meltzer Head of Business Development at @Sorare

#SXSW | #SXSW22 | @PointsBetUSA Image
"Collectibles was just not enough. Combining gamification has been a core value of our company. For us that has been a day 1 mission and a big part of our success to date." - Michael Meltzer Head of Business Development at @Sorare

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
Sports 🤝 digital collectibles
"The leagues have the same concerns about how we are going to use their IP and create a good user experience. It is really about building up the trust like any relationship." Michael Meltzer Head of Business Development at @Sorare
Read 4 tweets
Sportico Profile picture
Mar 13
Next up: Sports Betting and the Big Picture

Kyle Christensen,CMO of @PointsBetUSA
@andyloughnane President of Austin FC 
and our @novy_williams Image
Why would I, as a consumer, know the importance of a sports betting company having its own tech staff?

"Live betting functionality, and we can change it on a time" - Kyle Christensen, CMO of @PointsBetUSA
How do sports betting properties like @pointsbet market to Texans, even though sports betting is not legal yet in the state?
- @PointsBetUSA bar
- Leveraging partnerships of local brands and teams like @AustinFC

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
Read 5 tweets

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