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Mar 14 • 4 tweets • 5 min read
Investment in Women Sports starring @RosenHaley Founder & CEO @justwsports and the new commissioner of the @NWSL, @JessicaBerman1
"We are very bullish on women's sports, even could be bigger than men's sports. " - @RosenHaley Founder & CEO @justwsports

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
"I believe that sports are a platform for change. Purpose and profit are intersecting in women's sports and it is ours to seize." - @JessicaBerman1

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
"These legacy media companies have built audiences that want men's sports, and that is fine, we built sports media for men's sports. Until we have the media vehicle powering the NWSL and the WNBA, we are going to be stuck. - @RosenHaley / @justwsports

#SXSW

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More from @Sportico

Sportico Profile picture
Mar 14
Investing in the Future of Sports Content starring:
@jonweinbach President of SkyDance Sports
John Skipper, CEO Meadowlark

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
"I am not worried to find people for high-quality content. People will watch it... We have deals with apple because they have a lot of capital, prestige value and that is a good partner to have"
- John Skipper, CEO Meadowlark

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
"I don't worry about attention spans, it is boom time for documentaries..Good storytelling is the solution... The greatest fear that people have watching long-form is that people don't watch games anymore." - John Skipper, CEO Meadowlark

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Sportico Profile picture
Mar 14
First session of the day: Sports Advertising & Sponsorship

@TJay - Head of Global Content Partnerships, @twitter
Elizabeth Lindsey, President of Brands and Properties @Wasserman

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
"4% of the coverage on TV is for women's sports. I am a big believer that you can do good and be good. I feel like sponsorship in women's sports can be both."
- Elizabeth Lindsey, President of Brands and Properties @Wasserman

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
"I think about the incredible women at the WNBA and March Madness. They literally changed the world during the pandemic through Twitter." - @TJay

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
Read 5 tweets
Sportico Profile picture
Mar 13
Up next @MsCharlotteWWE and @PaulRabil headline the end of Day 1 for our Sports Summit

session title: Sports, Entertainment & Technology Image
"The novelty of social media was perfect for the off-the-beat-and-path sport like lacrosse. That's how it could grow." - @PaulRabil
#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
Social media is the perfect barometer for the feedback in the @WWE. "I would use that tool in order to figure out if fans like my character or not. I would adjust from one who to another. -@MsCharlotteWWE

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA Image
Read 5 tweets
Sportico Profile picture
Mar 13
Back with our first-afternoon panel, Crypto, Blockchain and NFTs: The New World of Sports Collecting with Michael Meltzer Head of Business Development at @Sorare

#SXSW | #SXSW22 | @PointsBetUSA Image
"Collectibles was just not enough. Combining gamification has been a core value of our company. For us that has been a day 1 mission and a big part of our success to date." - Michael Meltzer Head of Business Development at @Sorare

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
Sports 🤝 digital collectibles
"The leagues have the same concerns about how we are going to use their IP and create a good user experience. It is really about building up the trust like any relationship." Michael Meltzer Head of Business Development at @Sorare
Read 4 tweets
Sportico Profile picture
Mar 13
Next up: Sports Betting and the Big Picture

Kyle Christensen,CMO of @PointsBetUSA
@andyloughnane President of Austin FC 
and our @novy_williams Image
Why would I, as a consumer, know the importance of a sports betting company having its own tech staff?

"Live betting functionality, and we can change it on a time" - Kyle Christensen, CMO of @PointsBetUSA
How do sports betting properties like @pointsbet market to Texans, even though sports betting is not legal yet in the state?
- @PointsBetUSA bar
- Leveraging partnerships of local brands and teams like @AustinFC

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA
Read 5 tweets

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