Thread by @Sportico

First session of the day: Sports Advertising & Sponsorship

@TJay - Head of Global Content Partnerships, @twitter
Elizabeth Lindsey, President of Brands and Properties @Wasserman

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA

"4% of the coverage on TV is for women's sports. I am a big believer that you can do good and be good. I feel like sponsorship in women's sports can be both."
- Elizabeth Lindsey, President of Brands and Properties @Wasserman

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA

"I think about the incredible women at the WNBA and March Madness. They literally changed the world during the pandemic through Twitter." - @TJay

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA

"Last year there were 3 billion tweets about sports." - @TJay

#SXSW | @Sorare | #SXSW22 | @PointsBetUSA

"The brands are going to follow the audience and the audience is going to push the leagues. Twitter is the best place for that. The fans haven't gone anywhere, their consumption changes. Follow that. " - Elizabeth Lindsey, President of Brands and Properties @Wasserman | #SXSW