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Dr. Augustine Fou Researcher of All Fraud Profile picture
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Mar 23 • 8 tweets • 3 min read
2017 "oopsies"

In latest metrics glitch, Facebook says it overcharged some advertisers
cbsnews.com/news/in-latest…
2020 "oopsies," nothing happened

Facebook’s Latest Error Shakes Advertisers’ Confidence
wsj.com/amp/articles/f…
2022 "oopsies" nothing happened

wsj.com/articles/usa-t…
except ambulance chaser law firms jumping at the chance to make some money

scum of the scum of the earth Image
when will #advertisers #publishers wake up and kick craptech to the curb?

Time to Acknowledge Ad Fraud, Instead of Countless Oopsies ("the fraud comes from inside the house of adtech")
linkedin.com/pulse/time-ack…
craptech sold you

manufactured "scale, cost efficiency, performance"​
linkedin.com/pulse/marketer…
"EVERY SINGLE TAG "certified against fraud" vendor FAILED to detect anything wrong for at least 9 months."

{cough} "protection racket for the protection racket" {cough}
linkedin.com/pulse/lets-tal… Image
it was not digital marketing, it was "measurement theatre"

#marketers were addicted to large quantities of ads to buy, low CPM prices (even though they spent more dollars), and the appearance of performance and engagement

but, alas ....
linkedin.com/pulse/decade-m…

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More from @acfou

Dr. Augustine Fou Researcher of All Fraud Profile picture
Mar 23
Fraud detection that doesn't detect fraud
forbes.com/sites/augustin…
How two small businesses beat ad fraud themselves WITHOUT paying for expensive fraud detection
linkedin.com/pulse/how-two-…
How To Find Bot Traffic With Google Analytics yourself
forbes.com/sites/augustin…
Read 4 tweets
Dr. Augustine Fou Researcher of All Fraud Profile picture
Jan 23
yes, there will be a catastrophic domino effect on ad tech companies, including public ones

basically, it's clear some have all their eggs in one basket; the basket is heading toward catastrophic failure

more evidence of widespread fraud is being docume…lnkd.in/d7UFJbne
note that bad guys love buying up small, struggling publishers that have real (but small) human audiences

that provides the perfect cover for fraudulent activities

they takeover the formerly legit site, and juice the numbers for various forms of fraud to make money
same thing on mobile apps -- bad guys buy up legit, but small apps and juice them

@CraigSilverman wrote this up years ago

buzzfeednews.com/article/craigs…
Read 5 tweets
Dr. Augustine Fou Researcher of All Fraud Profile picture
Nov 17, 2021
I drew this chart in 2015, showing 2/3 of digital ad dollars being siphoned out of the ecosystem into the pockets of bad guys (with the help of adtech intermediaries)
there's not enough humans on earth and hours in a day for them to consume so much media to generate the quantities of impressions (by one estimate 15 trillion bid requests per week)

2/3 of the impressions are "something else" (not humans)
bad guys are so optimized now, they dont even need to load webpages or even the ads themselves (to save time and bandwidth)
Read 9 tweets
Dr. Augustine Fou Researcher of All Fraud Profile picture
Nov 16, 2021
advertising is the wrong answer

if ads paid the bills, publishers are incentivized to generate more pageviews/imps to get more revenue - divisive and fake content always generate more pageviews

it's really hard to "hold the line" on quality journalism when it means less revs
at this point, nobody wants to be responsible for "the good of society"

because everyone is too busy making more money for themselves -- i.e. capitalism

quality journalism doesn't pay right now, because no one values it -- neither advertiser, nor consumer
advertisers want cheap ads to buy, so they don't buy much from real publishers

consumers get their news through FB and Google News, read just the headline and never click to the full article

young consumers watch funny tiktok videos 6in from their faces 22 hrs a day
Read 4 tweets
Dr. Augustine Fou Researcher of All Fraud Profile picture
Jun 15, 2021
Amazon is blocking Google’s FLoC
digiday.com/media/amazon-i…
zdnet.com/article/brave-…
digiday.com/media/browser-…
Read 7 tweets
Dr. Augustine Fou Researcher of All Fraud Profile picture
Mar 12, 2021
friendly reminder
slideshare.net/augustinefou/w…
all the tracking was completely unnecessary to begin with

What Is “Surveillance Capitalism?” And How Did It Hijack the Internet?
linuxjournal.com/content/what-s…
the targeting didn't work

Despite Claims That More Targeting Means More Relevant Ads, Nope. Here’s Proof.
forbes.com/sites/augustin…
Read 8 tweets

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