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Duncan Yellowlees πŸŽ“πŸ’¬ Profile picture
@d_yellowlees
Apr 14, 2022 β€’ 9 tweets β€’ 9 min read β€’ Read on X
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3 story frameworks you can use to make your research presentations πŸ”₯ 🧡

1. The Journey
2. The Mystery
3. The Conflict

These 3 frames drive curiosity which will make people want to listen to your talk.

#AcademicChatter #ResearchTalks #ECRChat
1. The Journey

Great for talking about how a project went, reporting or chronological storytelling.

The curiosity driver here is - what we've done/happens next?

#ResearchTalks #PHDChat #ECRChat #Academiclife #PHDLife #Research A sketched image of a path into the sunset. A sign reads &qu
Structurally the journey tends to follow the mountain.

A uphill march towards a goal, with successes and failures along the way.

These ups and downs keep us interested enough to listen to the whole thing.

#AcademicChatter #AcademicTwitter #ResearchTalks Simple drawing of a mountain. at the bottom is the start, at
2. The Mystery

This is great for focusing on one particular problem, event, moment, piece of info.

The curiosity driver is - What understanding will the next 'clue' give us

#ResearchTalks #PHDChat #ECRChat #Academiclife #Research Sketch of a stick figure who has been stabbed and there is b
Structurally, this framework follows the Petal

Each clue or example, or case study links back to the main point you are focusing on.

Also good to make sure talks with multiple speakers have a clear focus.

#AcademicChatter #AcademicTwitter #ResearchTalks A sketch of a simple flower. the hub in the middle is the ma
3. Conflict

Great whenever you need to compare two things, call people to action, or persuade.

It works by highlighting the differences between the two situations.

The curiosity driver is - how will this resolve, will one side win?

#ResearchTalks #PHDChat #ECRChat Sketch image of crossed swords.
Structurally, this format works with Nancy Duarte's presentation form.

The bottom is state 1, the top state 2.

Each jump highlights an element that will be improved/changed/look different in each state.

Often done as where we are VS where we could be.

#ResearchTalks A line drawing going up and down like a sine wave, bounded a
TLDR: Story Frames🧡

Story ➑️ Curiosity ➑️ Engagement

3 Frameworks for πŸŽ“ πŸ’¬

1. The Journey - reporting - what happens next?
2. The Mystery - one big point - can we solve it?
3. The Conflict - comparison - who's gonna win?

#presentation #AcademicTwitter #ResearchTalks
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More from @d_yellowlees

Duncan Yellowlees πŸŽ“πŸ’¬ Profile picture
Mar 16, 2023
Hey academic presenters, want to wow your audience and make your presentation stand out?

Here are 5 foundational things you should be doing to nail your next talk!
First up, know your audience.

When it comes to your topic
- what do they know?
- how do they feel?
- why should they care?

This will help you tailor your presentation and make it more engaging for them.

Don't just reuse an old talk every time.
Next, practice, practice, practice!

Rehearse your talk multiple times so you can deliver it confidently and smoothly on the day.

Practice also helps you refine your content and identify any potential issues.

AND its the best way to calm nerves.
Read 7 tweets
Duncan Yellowlees πŸŽ“πŸ’¬ Profile picture
Mar 14, 2023
How to open an academic presentation?

Thread Image
One missed opportunity I see all the time in academic talks is the opening.

The first few mins of your talk are a killer chance for you to ensure the rest of the presentation goes well.

Unfortunately, most people fail to do this.
It's your chance to grab your audience's attention and make them interested.

We call it using a β€˜hook’ - something that makes them want to know what your gonna say next

Here are several ways to do it
Read 12 tweets
Duncan Yellowlees πŸŽ“πŸ’¬ Profile picture
Sep 15, 2022
How to practice a presentation

This is a key part of presentation prep, but most people don’t know how to do it well.

Luckily I've been teaching this for 10yrs... here are my thoughts πŸ‘‡
People either learn a script by heart - which can result in a flat, robot like delivery, or they loudly declare β€˜I don’t need to practice’ which more often than not results in a bad un thought through talk - no one wants that.
Note: Like all things in presenting, practice is about finding what works for you and for your audience.

There are no RULES.

If you love scripts and you can learn and deliver them well - go for it. This is not a one size fits all kinda thing.
Read 18 tweets
Duncan Yellowlees πŸŽ“πŸ’¬ Profile picture
Jul 26, 2022
This is the story of the best talk I have ever seen, it was also a spectacular failure

The year is 2014.
I was working at the Centre for Life, a Science centre in Newcastle.

My role was to write and develop shows (basically science presentations with demonstrations) & then to train our presenter team to perform them.
I’d been working with Jess (not her real name) on the new show, about the science of flight.

There were toaster powered hot air balloons, paper planes that came back to you, a miniature jet engine - it was all rather good fun.
Read 14 tweets
Duncan Yellowlees πŸŽ“πŸ’¬ Profile picture
Apr 13, 2022
3 things you need to know to deliver great presentations 🧡

#AcademicChatter #AcademicTwitter #Research #PHDChat #ECRChat
Purpose

You've got to know why you are doing the talk.

What's the point? What are you hoping to achieve? You could educate, inspire, motivate, show off, entertain etc

But you've got to know why you are bothering

#AcademicChatter #AcademicTwitter #Research #PHDChat #ECRChat
Who

Who is your audience?

Presentations change depending on who you are talking to. Get as much info about them as you can, careers, interests, ages, attitudes, pre existing knowledge

Only by knowing them, can you effectively talk to them

#AcademicChatter #Research #PHDChat
Read 5 tweets
Duncan Yellowlees πŸŽ“πŸ’¬ Profile picture
Apr 12, 2022
How to build slide decks fast. ⚑

Building slides so often kills time!

Here’s my guide to making endless reusable slides to help you build quickly🧡

#AcademicChatter #AcademicTwitter #ResearchTalks #PHDChat #ECRChat
πŸ€”Stop thinking about the presentation as 1 long 10 minute thing.

Big talks, are made of smaller bits of content, things you say in every talk.

These are content chunks.

β€’ That introduction you always do
β€’ That key finding
β€’ the story you always tell
β€’ the method you used
πŸ’‘ Stop thinking about slides as more than one bit of information

For this to work every bit of key information must have its own slide

This may mean having lots of slides, but that doesn’t matter

1 key idea = 1 slide

#AcademicTwitter #ResearchTalks #PHDChat #ECRChat
Read 13 tweets

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