PSA: Be careful when seeking #affiliatemarketing advice vs content marketing advice from people practicing #SEO [🧵]
It's IMPORTANT to remember that while these two branches of internet marketing CAN learn from each other, they OFTEN come with different philosophies/goals.
It's IMPORTANT to remember that while these two branches of internet marketing CAN learn from each other, they OFTEN come with different philosophies/goals.
Too often, the landscape of affiliate marketing via SEO is:
➡️ Run by an individual person - not a company (except some publishers)
➡️ Lacking emphasis on brand - it's all about impressions, clicks, conversions
➡️ Build it for free or outsource via exploiting others for cheap
➡️ Run by an individual person - not a company (except some publishers)
➡️ Lacking emphasis on brand - it's all about impressions, clicks, conversions
➡️ Build it for free or outsource via exploiting others for cheap
➡️ Hit the minimum threshold of acceptable quality and experience to hit performance goals
➡️ Reliant on the trust built by other vendors/brands surrounding their products
➡️ Targeting the bottom of the funnel
➡️ Filled with less pressure from mistakes
➡️ Reliant on the trust built by other vendors/brands surrounding their products
➡️ Targeting the bottom of the funnel
➡️ Filled with less pressure from mistakes
There are many qualities to these bullets that "sound" appealing.
Getting people to click links, and ranking content with an efficient workflow for little $$$ is a legit, lucrative skill.
Content marketing SEOs have a slightly different challenge in front of them...
Getting people to click links, and ranking content with an efficient workflow for little $$$ is a legit, lucrative skill.
Content marketing SEOs have a slightly different challenge in front of them...
The landscape for SEOs who are practicing content marketing is often:
➡️ Helping a company have a consistent tone and message
➡️ Helping a brand become a knowledge authority in their space
➡️ Building both the bottom of the funnel and the top of the funnel so customers...
➡️ Helping a company have a consistent tone and message
➡️ Helping a brand become a knowledge authority in their space
➡️ Building both the bottom of the funnel and the top of the funnel so customers...
... and readers stay on the website and learn more
➡️ Place an emphasis on the highest quality experience + rankings
➡️ Mistakes should be caught before publishing/quickly amended to avoid embarrassment for the brand
➡️ Need to generate conversions for the company
➡️ Place an emphasis on the highest quality experience + rankings
➡️ Mistakes should be caught before publishing/quickly amended to avoid embarrassment for the brand
➡️ Need to generate conversions for the company
The best affiliate marketers are performing really great/complex content marketing strategies that include paid ads, email, video, etc.
BUT it's also a space where I see the most exploitation, short-term goals, and generally spammy SEO advice.
BUT it's also a space where I see the most exploitation, short-term goals, and generally spammy SEO advice.
**THE POINT FOR READERS: pay attention to what an SEO is practicing BEFORE seeking advice**
If you're learning SEO to make a quick buck as a side hustle, then by all means - follow that type of SEO
If you're a brand/working for a brand, watch the content marketing space closely
If you're learning SEO to make a quick buck as a side hustle, then by all means - follow that type of SEO
If you're a brand/working for a brand, watch the content marketing space closely
For more threads on SEO and content marketing, feel free to give me a follow @I___DEREKflint
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