#Thread Idi0t’s Guide to #NoBindiNoBusiness, for the trolls who deliberately misinterpret the hashtag n the thought behind it. Repeat after me, #No_Bindi_No_Business is about CHOICE. It is not a compulsion, it is not a law. It is about the right of the ordinary Hindu to say NO!
When brands advertise for Hindu festivals like #AkshayaTritiya #Ugadi #Deepavali #GaneshChaturthi it is a reasonable expectation that they should respect the consumer’s culture, traditions, symbols. A bindi/Tilak/sindoor is one of the prominent Hindu symbols #NoBindiNoBusiness
If a brand wants Hindu money, the brand HAS to respect Hindu sentiments. The ads have to reflect the Hinduness, the joy, the spiritual significance of the festival. You want Hindus to buy gold from you for #AkshayaTritiya then show respect to Hindu culture. #NoBindiNoBusiness
The hashtag #NoBindiNoBusiness is no longer just a SM trend. It is a people’s movement, and that is why brands like @fabindianews, @PNGJewellers @reliancetrends and even @TanishqJewelry had to change their ad campaigns. Public pressure works.
It is the democratic right of the consumer to boycott a particular brand voluntarily if the brand does not respect his/her sentiments. It is about individual choice. And I am glad that Hindus are waking up to the fact that brands HAVE to fall in line. Hence #NoBindiNoBusiness
I once again repeat. This is a voluntary campaign of consumer rights to refuse to buy from brands that disrespect Hindu sentiments, symbols, culture and traditions while wanting their money on occasion of Hindu festivals. This HAS to stop. Hence #NoBindiNoBusiness
It is NOT about forcing every woman to wear a bindi. The campaign #NoBindiNoBusiness is about the consumer’s choice to not buy from brands that advertise for Hindu festivals, but refuse to show Hindu symbols in their ads. Exercise that choice. It is YOUR money. You have the right
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