Thread by @sejournal

Have you taken advantage of this year's hottest SEO trends? sejr.nl/3vAlpER 🧵

#SEOTips #SEOStrategy #DigitalMarketing

1. User intent has proved to be HUGE this year.

@himani_kankaria said, “Considering the updates like Google rewriting meta title tags and coming up with indented results on SERPs in 2021, it seems Google is working hard to identify the right intent behind a user’s search.”

Want to make using user intent easier?

@artios_io created a fantastic guide for automating keyword clustering by search intent using #Python searchenginejournal.com/automate-searc…

#TechnicalSEO #SearchStrategy

2. Content Quality

“With recent enhancements to Google’s algorithm in the way of BERT and MUM, I think more and more #SEO professionals are going to focus on the quality of their content and site structure,” said @jesseseogeek, Global SEO Strategist at IBM.

And that's certainly been the case.

Here's how #Google defined quality #content back in October searchenginejournal.com/google-offers-…

#ContentMarketing #ContentStrategy

And if you already have great content but are struggling to get it to rank, be sure to check out this SEJ Show episode with Jeff Coyle, Co-founder and Chief Product Officer at MarketMuse. searchenginejournal.com/faster-ranking…

#SEOTips #ContentOptimization