Thread by @I___DEREKflint

Dear #contentmarketing and #SEO professionals... not lobbying for the consistent distribution of your blog content, misses the point of building it 💡

Here is what distribution does for you [and how to do it via Twitter/LinkedIn]:

✅ Pulls more readers into your website giving your content teams more behavioral data from customers/leads.

A/B testing, topic evaluations, etc. can all get started right away by actively distributing your content.

✅ Allows for conversions to happen earlier than organic rankings

Your team can generate sign-ups, leads, and ROI while you wait for Google to index the content (and then you'll generate even more).

✅ Often provides a link to the original source

This means more people are interacting with your site AND are sharing the link to their own networks/on their blogs (SEO benefits more quickly via backlinks).

✅ Gives you authority and the appearance of generosity

A single blog post is often a mixture of tactics, strategies, thought leadership quotes, and concrete examples – each of these is useful when distributed apart from the whole and without a link to your website.

✅ Uses the FULL value of your content for longer while also allowing your team to efficiently impress and entertain your followers/subscribers

As the saying goes, "create once, distribute forever!"

✅ Aligns messaging across marketing channels and employees

Employees are a big part of a company’s engagement success on social media such as LinkedIn and Twitter. By utilizing the messaging in your blogs, you know they’re sharing aligned communication with your brand.

✅ Creates marketing flywheels that engage customers with different positioning and different examples around a single topic.

This allows you to speak to multiple ICPs and display your depth/breadth of knowledge.

☕️ ***sips coffee***

So how to help?

We've experienced plenty of success distributing content (as a B2B company) via LinkedIn and Twitter.

That's why we've created our latest resource:

"Breaking Down a Single Blog into 30+ Twitter Posts in < 30 Minutes For Content Distribution"

This helps agency staff, social media managers, SEOs, in-house content managers, etc, see exactly how they can turn their blog content into effective distribution materials (🔗 link at the end of the thread).

We're also building one for creating LinkedIn posts from blog content.

If you'd like me to send you that URL when it's published, let me know in the replies👇

Here is the visual walkthrough on how to break down a blog into Twitter posts/threads.

tenspeed.io/blog/breaking-…