I'll find keywords by accident because I'm often exploring new opportunities. I've always loved writing my thoughts in a notebook, so stationery seems like a worthwhile niche to pursue one day. #seo#blog
One keyword idea I wrote was "writing equipment"
here is what I found 1/8
Doing this alone has opened the door to several micro-niches. "Adaptive writing equipment" is a niche that can stand on its own two feet. The products don't look like they're worth much, but it's interesting enough.
Let's look at expired domains. 2/8
I entered the word "adaptive" to see what comes up. Clearly, this niche has been scoped out and people see some value in it. If you look near the bottom, there is a great .com domain name that isn't taken, adaptivechild.
Let's pop it into ahrefs to see if it's any good. 3/8
It has 40 referring domains and a DR of 4.7
Let's see what those backlinks look like. Looking at referring domains, there are lots of parenting and autism websites. Looking at anchors, there are plenty of product categories. This site used to be an e-comm. I'll buy it for $10 4/8
I'll pick one of the products discovered from the anchor text, "pressure vest". Since this niche is clearly about autism, let's see what comes up for "pressure vest autism". One of the first results is an amazon product page. Let's assume we want to rank for this keyword. 5/8
I can just go to Google to find some topics about pressure vests. Make a note of all the topics that are relevant and worth covering. These can be made into articles that will improve the site's overall relevance for this keyword. 6/8
From the list of 5-10 articles, I'd make an outline for each and outsource the writing. I have an outline for this on my site (content map blueprint). Once the writing is delivered, I'd publish it and optimize it. Next, I'd pick another topic from the list and do the same.
7/8
As you can see, I didn't even pursue writing equipment, but my initial research led me down a rabbit hole of other keywords. I found a great niche with lots of potential and was lucky enough to find a great expired domain for cheap.
8/8
• • •
Missing some Tweet in this thread? You can try to
force a refresh
One of my first "SEO learner" sites has 120+ articles in a broad niche. These articles cover all kinds of topics in the niche, but nothing specific. #seo#blog
I just did a content audit for this site and found that these articles are covering 10+ sub-niches.
Don't do this.
So, how can I fix it?
First is the content audit. Get every article into a spreadsheet. Include page titles if it helps. Map out every topic you cover and sort them into clusters (or buckets, whatever helps you to visualize).
Each topic (or bucket) is essentially the sub-niche for the niche site. Write down all the sub-niches. Pick one to be the focus.
All content for this site is now about this sub-niche and links to all other articles in this sub-niche.
Taking keywords from "not ranking" to "page one ranking" in one shot is possible. I did this for a client last month with a few simple tricks. #seo#ecommerce 1/5
First, I made sure the new vendor had its own collection page.
It's much cleaner to have a URL that reads:
"/collections/vendor-name"
than to have:
"?/q=vendor-name"
This also allows you to set a title and description.
2/5
I created an article that introduces the vendor: "We now sell vendor-name products!".
Introduce that vendor and why they're great. Link to the vendor page that was just created. List each product, write a short description, and link to the product pages individually.
3/5