An easy way to find great #contentmarketing topics from your own first-party dataπ
Google data can help you make smarter #SEO choices, removing the guessing game of choosing topics that are relevant/related to one another semantically.
Let's take a quick look at GSC.
Google Search Console is a goldmine for finding queries that are related to your business and the most successful pieces of content you've already built.
How to identify these topics:
1) Open GSC and navigate to the tab on the left side that says "performance." Select that.
2) Navigate to the navigation tabs that sit below the main graph and above the table. Make sure you select the "pages" tab.
3) If you know which blog topics/sales pages are already doing well - navigate to those by either manually locating them or via the page URL filter. Then select to view just that URL data.
4) Now, instead of looking at the table that just shows "pages" or the one URL you chose, select the "queries" tab.
Note which ones have clicks + impressions. These queries represent the keywords with which Google believes you match most closely when it comes to search intent.
5) Now note the queries with 0 clicks but high impressions. These are our queries of interest (for the sake of this post). We need to test their intent using Google's own search engine.
If the queries you are receiving clicks for are generating a SERP that closely matches (has a significant number of the same URLs) that of the queries with no clicks but high impressions...
--> you can add sections to your current page that will capture that expanded intent.
If the queries you are receiving clicks for are NOT generating a similar SERP with the queries that have high impressions/0 clicks
--> you should build a new post/page targeting that keyword's intent. Google understands that these queries are related but have different intent
6) Do this for your most valuable pages to ensure you're coming up with topics related to the content your customers already love + signals to Google that you're covering a breadth of related content.
This will result in increased rankings.
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Why "retention" topics make for great #SEO targets - Esp. for young #SaaS brands that might not have much data about their audience π
1οΈβ£ Retention topics NOT ONLY speak directly to your current customers but to the people who have the same problems as your customers.
It's a surefire way to ensure you're speaking to a relevant target audience.
2οΈβ£ Retention topics are often very specific. A customer has a problem, frustration, or a goal that your support team keeps encountering.
That specific problem might not have huge, 10k per month organic traffic volumes associated with it, but it likely has a high rate of conversion (plus generates loyalty!).
#SEO tip for finding content topics for your topic cluster if you ever hit a creative block [Thread π§΅]
How to effectively visualize the internal links of your competitors to understand how they're establishing relationships between topics, themes, and entities. (w/ πΈ)
1οΈβ£ Grab a keyword target that you're interested in ranking for and throw that into Google's search bar.
Example: "what do goldfish eat"
Make a list of the top domains that are ranking for that keyword:
Shape the block of text from a blog post (in the next few tweets) into a thread with an enticing hook!
Blog text (1/3):
"Additionally, some SEOs take advantage of exact title matching anchor text. Instead of utilizing an anchor text that works through your paragraphs naturally, you might simply end a specific section with a CTA hyperlink of the other pageβs exact title...
(2/3) For example, if we wanted to send a reader to check out our recent blog post with the title βShort-Form Content vs. Long Form Content: Which Is Better?β then we would add a prompt after a relevant section that used that exact title as the anchor text - it might look like:
Dear #contentmarketing and #SEO professionals... not lobbying for the consistent distribution of your blog content, misses the point of building it π‘
Here is what distribution does for you [and how to do it via Twitter/LinkedIn]:
β Pulls more readers into your website giving your content teams more behavioral data from customers/leads.
A/B testing, topic evaluations, etc. can all get started right away by actively distributing your content.
β Allows for conversions to happen earlier than organic rankings
Your team can generate sign-ups, leads, and ROI while you wait for Google to index the content (and then you'll generate even more).