Why are @zomato ads so viral ?
You might’ve always seen them right ?
Here are 7 ways in which #ZOMATO cracks the marketing mantra in India.
You might’ve always seen them right ?
Here are 7 ways in which #ZOMATO cracks the marketing mantra in India.
1. They talk about you
In Zomato ads you will sometimes see that there is no celebrity entity.
Why: because the team Deal is you.
They know that you and your attention is the real deal.
In Zomato ads you will sometimes see that there is no celebrity entity.
Why: because the team Deal is you.
They know that you and your attention is the real deal.
2. One template one message
What @aliladha once said in his thread.
The advertisements are a hit when the ad tells you important points not all points !
Example:
What @aliladha once said in his thread.
The advertisements are a hit when the ad tells you important points not all points !
Example:
3. Zomato is never out of focus
If you clearly observe the ads then you have seen that the main focus and aim of the ad is to just highlight Zomato.
Rest all is to grab your attention.
If you clearly observe the ads then you have seen that the main focus and aim of the ad is to just highlight Zomato.
Rest all is to grab your attention.
Example: look how the font the size and the text assignment is same in every ad template.
The next time you overcome an ad - you just know where to look for the word ZOMATO
The next time you overcome an ad - you just know where to look for the word ZOMATO
Red colour
A keen observation on every ad. The colour is always red.
Same is with Zomato - it is always red, so that whenever you see red - your association goes directly to Zomato.
A keen observation on every ad. The colour is always red.
Same is with Zomato - it is always red, so that whenever you see red - your association goes directly to Zomato.
Trends and memes
The ads are always focused on latest Genzy/Millennial trends and mems in the market.
The main aim is to connect with the larger focus audience that relates to the same stuff.
Example:
The ads are always focused on latest Genzy/Millennial trends and mems in the market.
The main aim is to connect with the larger focus audience that relates to the same stuff.
Example:
Story behind every ad
No Zomato ad is incomplete. It always has a story, Below are sone examples
Story 1
No Zomato ad is incomplete. It always has a story, Below are sone examples
Story 1
Story 2
Story 3
Story 4
Last but not the least the inclusion or acceptance that social media is the key to reach masses.
Hence we at chartians focus to reach a larger audience too.
We tweet about Trading, Personal Finance and Other media stuff.
Follow us @chartians
Hence we at chartians focus to reach a larger audience too.
We tweet about Trading, Personal Finance and Other media stuff.
Follow us @chartians
1. They talk about YOU
2. One page one template one message
3.Entire focus always on Zomato despite the ads
4. Red colour
5. Using latest trends and memes
6. Minimalist template
7. Story behind every ad
2. One page one template one message
3.Entire focus always on Zomato despite the ads
4. Red colour
5. Using latest trends and memes
6. Minimalist template
7. Story behind every ad
We write about :
Personal finance
We share :
Trades and charts
Where ?
Twitter @chartians
TG - telegram.me/chartians
Personal finance
We share :
Trades and charts
Where ?
Twitter @chartians
TG - telegram.me/chartians
Like this tweet for more content :
https://twitter.com/chartians/status/1539218811533946880
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