Thread by @JosephPutnam

It took me years to learn an incredibly valuable business lesson, i.e. the difference between visionary entrepreneurs and integrators.

Knowing the difference can be the difference between your business stalling out and your business taking off. 🚀

Here's why. 👇

Visionaries, as you might imagine, are entrepreneurs who see the big picture and are constantly coming up with new ideas.

They see into the future and have lots of ideas and big dreams.

The problem with visionaries is that they aren't great at doing the work to make their dreams a reality.

It's just not how their brain works.

They're great at seeing the future and coming up with ideas, but not great at planning and executing what needs to be done.

That's where integrators come in.

Integrators are great at planning and executing.

They're great at creating systems and processes to get the work done in a streamlined, efficient, and straightforward way.

But, as you might imagine, integrators aren't as good at seeing the big picture.

They don't have the same vision for the future that visionaries do.

It's just not how their brain works (as a general rule).

This is the concept presented in the book Rocket Fuel by Gino Wickman and Mark Winters.

The idea is that businesses take off when there is the right combination of vision and execution.

This requires a visionary and integrators.

We see this all the time with #eCommerce store owners we work with.

The owners will do a fantastic job getting their store to $300k or $500k or $1M in sales, then they hit a ceiling.

They've got a vision for the future, but get stuck trying to get there.

What they need more than anything is strong integrators who can come in and create processes and systems that run smoothly in order for the business to grow.

At this point, it's more of an operations issue than a vision issue.

The vision is there. What's needed is execution.

As an entrepreneur, it's helpful to:

✅ Be aware of this
✅ Focus on getting more integrators into your corner

You may think you need more cash or better ideas when really you need more integrators in your life.

This is also where the right agency partner is incredibly valuable.

The right agency partner can come in and implement proven formulas when it comes to things like email + SMS marketing.

The owner no longer has to worry about it.

Emails go out; money comes in.

If you're a visionary entrepreneur who has hit a ceiling, you probably don't need more ideas.

Instead, you need more integrators.

And once you get more integrators in your corner, you'll break through the barriers holding you back and your business will take off. 🚀

If you found this thread helpful, I'd love for you to:

1. . RT the tweet below to share this thread with your audience
2. Follow me @JosephPutnam for more of these
3. Check out how we help eCom brands make more from email + SMS here 👉bit.ly/3PPsaLy

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