Reputational rankings rose in popularity at magazines. It was a way to sell mags. There was no govermental of political inteference to force transparency or changes.
1924 – NC Association of Schools and Colleges ask for faculty opinion
1934 – American Council of Education
With the rise of testing some rankings used test scores. Another pseudo objective numerical system.
1960 - Life magazine ranked by test scores alone
Some of these comments are hysterical.
"Duke: Similar to Yale, but very much in need of the vines and ivy."
US News's first ranking had 1 factor (peer assessment) and only ranked 14 schools.
The claims to objectivity in the rankings is a farse.
Bob choose the criteria, Bob chooses the weights, Bob chooses which schools are disqualified from consideration.
Rankings are numerical subjectivity laundered through mathematical analysis.
Why in a ranking of academic institutions are so many factors simply a quantification of the wealth of the student's family or the institution?
Even the "student excellence" factors are highly correlated to family income.
It's interesting that, despite increasing from 13 to 150+ schools and increasing from 1 to 6+ factors, there's been very little change in those judged "top".
Maybe the methodology is designed to keep things the same.
The biggest drops seem to always happen to public schools. I wonder why that is?
Could there have been large differences in the financial investment in public colleges since 1984?
USNews seems to intentionally make it difficult to see year to year changes.
Thankfully @profandyreiter has compiled a spreadsheet of the rankings going back to the start!
It's a free download that has IPEDs numbers and useful context.
The latest test publisher marketing gimmicks is test scores help you "stand out" but by the nature and design of standardized testing at least 50% will NOT STAND OUT.
"When our powers combine. . . "
we'll convince students that testing will help you stand out.
My latest article explores the history of and why it's time to end the of the 51 year SAT/ACT "experiment" at the University of California. lnkd.in/grvz7apt
A few interesting tidbits I didn't add to the article.
1950s - the University was confronting serious problems associated with growth. The GI Bill had increased enrollments significantly and the baby boom generation had entered the school system. The goal was 12.5% eligibility
1960 - BOARS concluded that the study did not indicate any additional predictive power associated with the SAT. A subsequent study of showed a better correlation with FGPA, but not enough to convince the Academic Assembly of the value of adopting an admissions test requirement
1926 - first #SAT
1936 - Kaplan founded
1978 - first full sample SAT released by CB
1979 - "Truth-in- Testing" Act. passed in NY
1980 - CB begins selling 5 Real SATs
1981 - Princeton Review founded
So the test prep industry has largely grown lockstep with the testing industrial complex
(dear educational researchers and economists please do more work on the growth of private tutoring companies and shadow education in the US since 1930)