Thread by @LNivisonSmith

Are you 'Excited to share my new paper!'

Harsh truth:
Most people don't care

5 tips on how to tweet about your new paper to get real engagement

@OpenAcademics @PhD_Genie @PhDVoice @AcademicChatter

Firstly, a disclaimer.

I'm not saying your new paper is bad

On the contrary, it got accepted so it brings new knowledge to your field

It deserves to be read.
This thread gives you tips to achieve that with Twitter

1. Use Numbers

Numbers attract attention because -they stand out against words
-add credibility
-make info easier to visualise

❌️ Our study shows this new method is highly efficient

✅️ Our study shows this method reduced waste by 87%

2. Use questions

Open ended questions engage readers by causing them to stop and think.

❌️ Our systematic review on vitamin water is out!

✅️ Is vitamin water a gimmick? Check out our systematic review

3. Avoid jargon

Complex words might sound smart but they are uncomfortable to read. Clear > clever

❌️ We ascribed abherrant functionality of neurons to receptor depletion

✅️ We found neurons function poorly due to fewer receptors

4. Use poetry techniques

Poetry makes writing flow and fun to read. Use rhyme, repetition and alliteration to make it memorable.

❌️ Excited to announce our new paper classifying high-mass stars

✅️ From lil white lights to high-mass gas, our ✨️stellar✨️ paper is out

5. Focus on first & last words

76% of people scan tweets. Focus your 'hooks' where they scan - the beginning and end

❌️ Excited to share our new study showing small class sizes increase engagement

✅️ Size matters! Our new study shows small classes have 20% higher scores

TL;DR

How to tweet about your new paper

1. Use Numbers
2. Use open ended questions
3. Avoid jargon
4. Use poetry techniques
5. Focus on first and last words

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