Network analysis has the potential to identify the most influential customers for a business...
But there are a few challenges that the Data Scientist needs to be prepared for.
One that I often struggle with is determining the right threshold for showing network connections.
Too low and it becomes difficult to find the most important clusters.
Too high and there aren't enough connections to tell anything.
The cool thing is that I want to share how I actually do this in my network analysis process...
I have a FREE Network Analysis for Business Workshop where I will share exactly how to find the most influential customers in business transaction data...
And I'll go through my FULL PROCESS for how to isolate the most important clusters of customers so your company can profit (and customers will love it).
Reserve your spot for my Free Network Analysis for Business Workshop.
Discover how network analysis can be applied to your company's business data AND get a free cheat sheet that consolidates 20,000 R packages.