Curious to see the balance of “the metaverse” vs “a metaverse” in discussion and presentations
(A bit of history - I wrote one of the first ever market research reports on #VR#VirtualReality in about 1995, when I was working at UK analyst firm Datamonitor. It was published by FT Managerment Reports. Wish I could find a copy to look at my predictions again)
Speakers talking about metaverse use-cases
Accenture sees MV as a “deep stack”, not just an app layer. Referencing creator economy, customer engagement for brands etc
Vodafone panellist talking about “exploration” and travel uses
Notes GSMA stats (31% more traffic, 5%+ electricity, 2%+ CO2 in 2021) show that they are "decoupled". But notes that last number must fall
Interestingly that suggests to me one of the more absurd arguments I've heard recently "we must reign in data traffic growth to reduce CO2 emissions" or "don't send that email" (!!) is a fallacy.
We know it, sustainability advisers know it, so let's stop pretending bits = CO2