Thread by @SBCCalliance

"World’s largest vaccine drive has made one thing quite clear – that neither vaccines nor the end of this pandemic as a public health emergency will come about from infrastructure alone- Cynthia Mccaffrey, @UNICEFIndiaRep at #CSBC workshop for universities
#BehaviourChange
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“These are not material problems – they are equally social and behavioural change issues, and we can only move the needle through advocacy, timely and accurate messaging, and the promotion of #COVID-appropriate and lifesaving behaviours,’ Cynthia Mccaffrey, @UNICEFIndiaRep #CSBC

“To understand people better, we need behavioural assessments, social listening, human-centred design, choice architecture, social accountability mechanisms, participation in local governance, and programmes,” observed Cynthia Mccaffrey, @UNICEFIndiaRep at CSBC workshop #Delhi.

“As India confronted the pandemic, it was the granular information generated from communities that helped public policy, health providers, and the social sector hit the ground running,” said Cynthia Mccaffrey, @UNICEFIndiaRep at the CSBC workshop. #BehaviourChange

"#SocialBehaviourChange plays in improving the utilization of services and influencing supportive social norms for child survival, development, protection, and participation," observed Cynthia Mccaffrey, @UNICEFIndiaRep at a CSBC workshop for universities in Delhi

"We also have a long way to go in strengthening SBC, especially in the districts and villages, where the action is. This is why we want to work on developing SBC knowledge & capacities with academic institutions as key partners," shared Cynthia Mccaffrey, @UNICEFIndiaRep

“#SocialBehaviourChange is not only about community mobilisation. We do need digital media,…,but now with pandemic, we need more & more of digital media. There is lot of discussion going on using digital media for social behaviour change, shares @sidbshrestha at CSBC workshop

CSBC workshop with heads of top universities from pan India is to have discussion, interaction & for rolling out of #behaviourchange communication courses with technical support of @UNICEFIndia, shares @SanjayUN SBC specialist at @UNICEFIndia