SBCCalliance Profile picture
Nov 3 8 tweets 7 min read
"World’s largest vaccine drive has made one thing quite clear – that neither vaccines nor the end of this pandemic as a public health emergency will come about from infrastructure alone- Cynthia Mccaffrey, @UNICEFIndiaRep at #CSBC workshop for universities
A🧵 Image
“These are not material problems – they are equally social and behavioural change issues, and we can only move the needle through advocacy, timely and accurate messaging, and the promotion of #COVID-appropriate and lifesaving behaviours,’ Cynthia Mccaffrey, @UNICEFIndiaRep #CSBC Image
“To understand people better, we need behavioural assessments, social listening, human-centred design, choice architecture, social accountability mechanisms, participation in local governance, and programmes,” observed Cynthia Mccaffrey, @UNICEFIndiaRep at CSBC workshop #Delhi. Image
“As India confronted the pandemic, it was the granular information generated from communities that helped public policy, health providers, and the social sector hit the ground running,” said Cynthia Mccaffrey, @UNICEFIndiaRep at the CSBC workshop. #BehaviourChange Image
"#SocialBehaviourChange plays in improving the utilization of services and influencing supportive social norms for child survival, development, protection, and participation," observed Cynthia Mccaffrey, @UNICEFIndiaRep at a CSBC workshop for universities in Delhi Image
"We also have a long way to go in strengthening SBC, especially in the districts and villages, where the action is. This is why we want to work on developing SBC knowledge & capacities with academic institutions as key partners," shared Cynthia Mccaffrey, @UNICEFIndiaRep Image
#SocialBehaviourChange is not only about community mobilisation. We do need digital media,…,but now with pandemic, we need more & more of digital media. There is lot of discussion going on using digital media for social behaviour change, shares @sidbshrestha at CSBC workshop Image
CSBC workshop with heads of top universities from pan India is to have discussion, interaction & for rolling out of #behaviourchange communication courses with technical support of @UNICEFIndia, shares @SanjayUN SBC specialist at @UNICEFIndia Image

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with SBCCalliance

SBCCalliance Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @SBCCalliance

Sep 21
Grandparents are among the best storytellers. Building on this “#BaapiNaUwaat”(Tips of Grandmother), a unique social #behaviourchange campaign was launched in Dantewada in #Chattisgarh.
🧵on the program utilizing services of volunteer village grandmothers 👵.
Under this initiation, Bapis (Grandmothers)👵 were identified based on their influence in the community and volunteerism. 239 women above 45 years of age (one for each village) currently volunteer as Baapis. They gave useful tips on various topics related to child & mother care.
Baapi means Grandmother who connects with people on their personal goodwill, without the temptation of any monetary benefit. They are considered ideal people to be sought out not just by the pregnant woman but her family too, and thereby the community as a whole. #BehaviourChange
Read 8 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!