Paweł Huryn Profile picture
Nov 6 14 tweets 4 min read
Are you using Lean Startup, Agile, or Product Discovery?

Be careful. If you cherry-pick, you can spectacularly fail.

Why is this the case? And how to avoid it?🧵

#productmanagement #prodmgmt #agile #scrum
1. Lean Startup

Take the MVP test results as proof and execute your plan in a waterfall style. Without regular inspection and adaptation, your plan will fall apart like a house of cards.

Shot to the moon.
2. Agile

Pick an Agile framework like Scrum. Start without validating your business model. Came up with ideas and deliver them in iterations.

Most ideas are not going to work. And your product probably never had a chance to achieve the Product-Market fit.

Gambling and waste.
3. Product Discovery

Use quantitative and qualitative analysis—interview customers. Identify opportunities. Ideate. Validate the riskiest assumptions. You will end up with validated Product Backlog items.

No bigger picture. And nothing built.
Fortunately, there is a better way:

1. Start with the Lean Startup.

Identify customers and their underserved needs. Use MVP prototype to quickly validate critical assumptions about your business model and get maximum learning with minimal effort.
I particularly like the Product-Market Fit Pyramid as defined by @danolsen:

2. Transition into the production track with two streams running in parallel:

a) Product Discovery answers the question, "What to build next?" Products are never done. You need to perform Product Discovery continuously. In particular, interview your customers every week.
More (@ttorres ):
b) Scrum helps you build your product in iterations while limiting the risk to the length of the Sprint and learning along the way.

I have seen many teams that, thanks to Scrum, regularly increased their efficiency and improved the quality of their products drastically.
Recommended articles:

- "Dual Track Development" by Jeff Patton: jpattonassociates.com/dual-track-dev…

- "Dual-Track Agile" by Marty Cagan (SVPG):
svpg.com/dual-track-agi…
If you like threads like this follow me @HurynPawel

You will also love this: huryn.substack.com/p/the-biggest-…
Lean Startup, Agile, and Product Discovery work amazingly.

When combined.

Do you agree? Disagree? What are your thoughts?
"1. Lean Startup" = "1. Lean Startup MVP". Lean Startup is more. I can't edit the second tweet to precise it. The rest is fine.

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More from @HurynPawel

Nov 7
A few controversial things I believe about PM and growth:

1) Customer outcomes over business metrics

Pursuing only business results is a silly goal.

Because users are too often forgotten.

Customer outcomes are a better pursuit in the long term: 🧵
• Delighted customers impact your business > $$$
• Happy customers stay with you longer > lower churn
• They can't stop talking about the product they love > growth

Start with your customers and "work backwards."

More: lnkd.in/dUTraQCg
2) Select only one OKR

Contrary to popular belief, OKRs are not "the most important" tasks.

Their goal is to create focus on what's not urgent yet critical for the long-term growth of the business (strategy). You should select only one OKR. You can sequence them if needed.
Read 12 tweets
Nov 2
PM is not the CEO of the Product. But it doesn't stop there.

She should not even dictate WHAT needs to be built.

Let me explain. In most companies, it goes like this: 🧵

#productmanagement #prodmgmt
1. Stakeholders decide on the high-level roadmap
2. PM refines the details and creates User Stories ("WHAT")
3. Work is waterfalled to the DEVs, who only decide "HOW"
4. Designer tries to make it prettier. It's like lipsticking a pig
You know what I think? Waterfall and stage gates. Even if you use an Agile framework, don't lie to yourself. That's a project mindset.

How to clean up this mess?
Read 13 tweets
Nov 1
What do @Apple, @Google, and @Intuit have in common?
 
Bill Campbell, "The Trillion-Dollar Coach."

Top 6 lessons from the legendary coach of Silicon Valley stars: 🧵

#leadership Image
1. Remove "tension in the machine"

Working with individuals is not enough. To achieve great outcomes, you need to work with the entire team. Eliminate internal competition, egos, and conflicts. Make sure everyone is aligned around shared values and goals.
2. Leadership can only be earned
 
Your top priority is coaching people and helping them grow. Listen and pay attention. Carry about their well-being and support them when they need it.

"If 'you're a great manager, your people will make you a leader. They acclaim that, not you"
Read 12 tweets
Oct 30
General knowledge about PM is not enough.

To succeed in this role, you need to master 5 areas:

1. Know your customers
2. Know your market and industry
3. Know your competitors
4. Know your business
5. Know your product

Now in detail (TLTR) 🧵

#productmanagement #prodmgmt
1. Know your customers

Ask yourself: What are their problems, needs, and desires? What's truly important to them? What jobs do they want to perform? By which outcomes will they evaluate your product's value?
A common mistake is to focus too much on a particular solution. Theodore Levitt famously said, "Customers don't want a drill, they want a hole in the wall."
Read 13 tweets
Oct 28
Canva, Loom, Figma... Some Product-Led companies grow just like they were printing money!

Their secret? They are obsessed with minimizing the Time To Value (TTV).

What exactly is TTV and how can you benefit from it too? 🧵

#productmanagement #startup #GrowthHacking Image
TTV is the time before customers experience the value promised after 'purchasing' the product (e.g., a free trial or a freemium).

Let's take @canva as an example. You can use it immediately. You get sucked in and don't even notice that you've just become their customer! :) Image
You can easily minimize #TTV by using the Bowling Alley Framework. It's like using "bumpers" to guide users to the outcome your product promises.

There are two types of bumpers: Image
Read 16 tweets
Oct 26
The Designer is the most misunderstood role in Product.

And yet, their work is crucial for a team's success.

Over the years, I've observed 2 toxic patterns: 🧵

#productmanagement #uxdesign
1. There is no Designer on the team.

Sometimes there might be some UI guy who takes care of selecting stock photos or modifying the CSS styles. But in reality, the usability of the product is not taken seriously by anyone.

So the usability sucks.
2. The Designer is engaged too late.

The Designer is asked for help when low-fidelity prototypes are ready, or worse, once the application is built. Their only job is to "make it prettier."

No matter how much they try, it's like lipsticking a pig.

How can we solve this?
Read 10 tweets

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