A few controversial things I believe about PM and growth:
1) Customer outcomes over business metrics
Pursuing only business results is a silly goal.
Because users are too often forgotten.
Customer outcomes are a better pursuit in the long term: 🧵
1) Customer outcomes over business metrics
Pursuing only business results is a silly goal.
Because users are too often forgotten.
Customer outcomes are a better pursuit in the long term: 🧵
• Delighted customers impact your business > $$$
• Happy customers stay with you longer > lower churn
• They can't stop talking about the product they love > growth
Start with your customers and "work backwards."
More: lnkd.in/dUTraQCg
• Happy customers stay with you longer > lower churn
• They can't stop talking about the product they love > growth
Start with your customers and "work backwards."
More: lnkd.in/dUTraQCg
2) Select only one OKR
Contrary to popular belief, OKRs are not "the most important" tasks.
Their goal is to create focus on what's not urgent yet critical for the long-term growth of the business (strategy). You should select only one OKR. You can sequence them if needed.
Contrary to popular belief, OKRs are not "the most important" tasks.
Their goal is to create focus on what's not urgent yet critical for the long-term growth of the business (strategy). You should select only one OKR. You can sequence them if needed.
Selecting many OKRs is a fast-track to multitasking. As a result, many things are being done, but nothing is ever finished.
More: lnkd.in/dESRXzGx
More: lnkd.in/dESRXzGx
3) Take care of the whole team first
I'm not saying you shouldn't coach individual employees.
I’m just saying you should take care of the team first. Eliminate internal competition, egos, and conflicts. Align everyone around shared values and goals.
I'm not saying you shouldn't coach individual employees.
I’m just saying you should take care of the team first. Eliminate internal competition, egos, and conflicts. Align everyone around shared values and goals.
4) PM can't dictate WHAT to built
Contrary to popular belief, PM managing the Product Backlog alone is a myth.
• Innovation rate is low.
• Engineer's potential is wasted. Mercenaries executing orders.
• Designer is engaged too late. It's like lipsticking a pig.
Contrary to popular belief, PM managing the Product Backlog alone is a myth.
• Innovation rate is low.
• Engineer's potential is wasted. Mercenaries executing orders.
• Designer is engaged too late. It's like lipsticking a pig.
• Waste and rework due to ideas not being tested.
PM dictating the WHAT can result in a product's death.
More: lnkd.in/dAVe7-_F
PM dictating the WHAT can result in a product's death.
More: lnkd.in/dAVe7-_F
5) Never let your customers design solutions
99% of the time, this is a giant mistake.
Instead, focus on understanding their problems, needs, and desires in-depth. @ttorres has a great framework for discovering what to build, without falling into the Product Death Cycle Trap:
99% of the time, this is a giant mistake.
Instead, focus on understanding their problems, needs, and desires in-depth. @ttorres has a great framework for discovering what to build, without falling into the Product Death Cycle Trap:
• As a PM, work with the Designer and Engineer
• Interview customers regularly
• Map opportunities (opportunity solution tree)
• Ideate possible solutions
• Identify hidden assumptions
• Test the riskiest assumptions by running experiments
More: lnkd.in/djRFKbj3
• Interview customers regularly
• Map opportunities (opportunity solution tree)
• Ideate possible solutions
• Identify hidden assumptions
• Test the riskiest assumptions by running experiments
More: lnkd.in/djRFKbj3
6) There are no shortcuts to growing
You need both practice and theory.
Bill Gates, Elon Musk, and Barack Obama. There is a common principle followed by highly successful people. They all spent at least five hours a week reading, or rather, on self-improvement.
You need both practice and theory.
Bill Gates, Elon Musk, and Barack Obama. There is a common principle followed by highly successful people. They all spent at least five hours a week reading, or rather, on self-improvement.
You can start with the biggest collection of PM learning resources (free):
huryn.substack.com/p/the-biggest-…
What are your thoughts?
#productmanagement #prodmgmt
huryn.substack.com/p/the-biggest-…
What are your thoughts?
#productmanagement #prodmgmt
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