#NFTs Case Study: Digital-to-Physical (ft.
@Ledger )
Have you heard of this concept in #Web3?
If not, here's the experience from our founder's (@JonathanHessing ) perspective....
@Ledger )
Have you heard of this concept in #Web3?
If not, here's the experience from our founder's (@JonathanHessing ) perspective....
Step 1: Purchased [ #Ledger ] Market Pass - Genesis Edition
Reasons for buying:
- Strong company behind the release (
@Ledger )
- Engaged community
- Interesting utility
After the #NFT was purchased...
Reasons for buying:
- Strong company behind the release (
@Ledger )
- Engaged community
- Interesting utility
After the #NFT was purchased...
Step 2: Follow the creator/brand (Ledger) on #discord and #twitter for project announcements
...and, Boom! An announcement arrived for their #NFTCommunity
View announcment here:
Then....
...and, Boom! An announcement arrived for their #NFTCommunity
View announcment here:
https://twitter.com/Ledger/status/1582695565283893249?s=20&t=U5Nyp9r1dudZE_CeOKc6dg…
Then....
Announcement Breakdown for non-#Web3-ers:
- Ledger announced an airdrop (exclusive offer) to wallet addresses of Ledger Genesis #NFT holders
- Token can be burned (redeemed) for an exclusive, physical item
- Provided a date the token can be 'burned'
Next, Step 3...
- Ledger announced an airdrop (exclusive offer) to wallet addresses of Ledger Genesis #NFT holders
- Token can be burned (redeemed) for an exclusive, physical item
- Provided a date the token can be 'burned'
Next, Step 3...
Step 3: Ledger sent the 'Airdrop' to all wallets, viewable in Opensea accounts
(this is pretty straight forward, if you want to see the redeemable tokens that were sent -- you can see them here -- opensea.io/collection/led……
The excitement at this point was palpable...
(this is pretty straight forward, if you want to see the redeemable tokens that were sent -- you can see them here -- opensea.io/collection/led……
The excitement at this point was palpable...
Step 4: On Nov. 3rd Ledger made the announcement that Airdrop tokens (#NFTs ) could now be redeemed for an exclusive product
Here was the announcement --
Action was taken immediately, and the next tweet is what that process looked like...
Here was the announcement --
https://twitter.com/Ledger/status/1588198601574043650?s=20&t=U5Nyp9r1dudZE_CeOKc6dg…
Action was taken immediately, and the next tweet is what that process looked like...
Step 5: Burn #airdrop #token and fill out shipping info
Video below (than go to next tweet--if you're still with me)
Video below (than go to next tweet--if you're still with me)
Step 6: The final step!!
... and the best part of this step-- holders have to do NOTHING except wait for the exclusive product to be delivered
... and the best part of this step-- holders have to do NOTHING except wait for the exclusive product to be delivered
That's what digital-to-physical looks like in #Web3
Campaigns brands and creators can launch similar to this is what makes the future of #NFTs so exciting.
If you want to buy a #ledger NFT, link here -- opensea.io/collection/led……
Enjoy this case study?
Leave a comment! 👇
Campaigns brands and creators can launch similar to this is what makes the future of #NFTs so exciting.
If you want to buy a #ledger NFT, link here -- opensea.io/collection/led……
Enjoy this case study?
Leave a comment! 👇
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