Thread by @RiddlerDeFi

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In the 21st century, marketing is everything, even more so in #web3

Projects would kill for engagement and there's a protocol on @0xPolygon, @arbitrum, and any other EVM-compatible chain fixing this 🚀

There's a thread competition for ongoing where you can win $50✍️

👇🧵

@0xPolygon @arbitrum 2/

TL;DR 🎙️

@Tide_web3 is a web3-powered protocol for the acquisition and retention of users

What does that mean?

Tide empowers projects to create engagement campaigns

Reach it at: tideprotocol.xyz

@0xPolygon @arbitrum @Tide_web3 3/

What's in this thread

🌊 @Tide_web3 in a nutshell
🌊 Campaigns
🌊 Upcoming Features
🌊 Team
🌊 Thread Competition

@0xPolygon @arbitrum @Tide_web3 4/

🌊 @Tide_web3 🌊

Tide is a thriving protocol on $MATIC and @arbitrum

It's a platform for projects in web3 (and beyond) to gain, engage, and retain users👥

It works through the force of engagement, dynamic #NFT, gamification, incentives and rewards

@0xPolygon @arbitrum @Tide_web3 5/

The final aim is to incentivize user engagement with the protocols through the gamification of #dApps 🕹️

It describes itself with 4 main points:

▶️ Will get you new users
▶️ Engage relevant wallets
▶️ Fast and flexible service
▶️ It's a web3 app for the masses

@0xPolygon @arbitrum @Tide_web3 6/

Pros for the projects:
🔹Find the best communities
🔹Require and verify On and Off-chain actions
🔹Get analytics about community

Pros for users:
🔸Own your relationship with the brand
🔸Build a digital identity
🔸Exclusive and personalized experiences

@0xPolygon @arbitrum @Tide_web3 7/

📍 Campaigns 📍

Campaigns, or waves, are formed by 3 main components:

Audience🧑‍🤝‍🧑
Actions🔑
Rewards🪂

Let's take a look at these:

@0xPolygon @arbitrum @Tide_web3 8/

Not everyone can participate in Tide's waves, wallets get filtered to reduce fake activity, multi-wallets, and bots 🤖

It also works well for creating tiers in the event, like well planned rarities in NFTs collection do within communities

@0xPolygon @arbitrum @Tide_web3 9/

When referral campaigns are available, audiences will be able to set customized fees depending on wallet history as well

Examples of audiences used up to now by Tide are:

#DEX users (who have at least 1/2 txs on a DEX)

Fashion #NFT owners, like those by Nike or Gucci💅

@0xPolygon @arbitrum @Tide_web3 10/

Actions are easily understandable:

▪️ Completing surveys
▪️ Likes
▪️ RTs
▪️ Following certain accounts
▪️ Interacting with protocols with swaps or trades💱

Rewards supported are any ERC-20 tokens, and NFTs, including dynamics ones, that change based on specific actions

@0xPolygon @arbitrum @Tide_web3 11/

Let's steal a tweet to explain the beauty of dynamic NFTs and how they create a greater engagement with users:

The last @nftperp wave (a trading competition) rewards users with an NFT badge, that changes with your rank (or if you cheat👿)

It's also nice for tiers

@0xPolygon @arbitrum @Tide_web3 @nftperp 12/

This dynamic NFT worked as a gateway to the competition & changed based on trading performance

Participants are eligible for their future airdrop and with the bot protection, @nftperp knows they will reward only real users 🚫🤖

@0xPolygon @arbitrum @Tide_web3 @nftperp 13/

Tide's analytics are great for understanding the participants footprints, holdings and on-chain habits ⛓️

It gives much more room to improve real engagement within communities, something that protocols love 🤝

@0xPolygon @arbitrum @Tide_web3 @nftperp 14/

Types of campaigns

Acquisition campaigns - To get more users 👥
Loyalty programs - Dynamic NFTs for users' tiers 🔰
Trading competitions - With dynamic NFTs to track wallets 💱
NFT giveaways - Different rewards according to audiences 🪂
Referral campaign - Coming soon 📣

@0xPolygon @arbitrum @Tide_web3 @nftperp 15/

So far there have been ~15 waves of which 3 are still active

@nftperp generated many mints, and a lot of active users in their trading competitions, w/ little to no inorganic activity

https://twitter.com/nftperp/status/1587034105044164609

@0xPolygon @arbitrum @Tide_web3 @nftperp 16/

Upcoming Features 🕹️

There's a lot here, some are about to be delivered:

⚙️Profile Page
⚙️Web2 login
⚙️Gasless transactions
⚙️@LensProtocol Integration
⚙️Detailed audience selection
⚙️Campaign self-creation
⚙️Wallet-to-Wallet chat

@0xPolygon @arbitrum @Tide_web3 @nftperp @LensProtocol 17/

The Team behind it 🛠️

@Tide_web3 is a project from @5_Elements_Labs

These guys have won themselves many awards at the @ETHGlobal hackathon and produced also @OrbitFi, a Liquidity
automation platform

@0xPolygon @arbitrum @Tide_web3 @nftperp @LensProtocol @5_Elements_Labs @ETHGlobal @OrbitFi 18/

Thread Competition ✍️

@Tide_web3 is currently having a thread competition

The best Twitter thread about Tide will win $50, Threadooors and content writer get to work and produce your best work about Tide!

@0xPolygon @arbitrum @Tide_web3 @nftperp @LensProtocol @5_Elements_Labs @ETHGlobal @OrbitFi 19/

Info and updates
@Tide_web3
tideprotocol.xyz
lenster.xyz/u/tideprotocol…
medium.com/@Tide_web3
fiveelementslabs.gitbook.io/tide

@0xPolygon @arbitrum @Tide_web3 @nftperp @LensProtocol @5_Elements_Labs @ETHGlobal @OrbitFi 20/

That was it for this thread 🧵

You know the drill 🫡

Follow me @RiddlerDeFi for more alpha 🧠

Best way to support is to simply drop a RT + LIKE on the #1 tweet of this thread 🖤

https://twitter.com/RiddlerDeFi/status/1600557768888487939