Unpacking a whole lot of data around #dungeonsanddragons
Last week I wasn't expecting to study the implosion of the Dungeons & Dragons brand owned by Wizards of the Coast and Hasbro Gaming.
#Hasbro #wotc #criticalrole #wizardsofthecoast #dnd5e #dnd #ttrpg #pathfinder
Last week I wasn't expecting to study the implosion of the Dungeons & Dragons brand owned by Wizards of the Coast and Hasbro Gaming.
#Hasbro #wotc #criticalrole #wizardsofthecoast #dnd5e #dnd #ttrpg #pathfinder
As a company Wizards of the Coast did over a billion dollars in revenue last year.
After one week of brand damage millions of dollars have been shaved off this revenue and it appears to be getting worse day by day. It will likely evolve into double-digit percentages.
After one week of brand damage millions of dollars have been shaved off this revenue and it appears to be getting worse day by day. It will likely evolve into double-digit percentages.
Just on Youtube there were 500+ videos covering the topic this week. Fan creators and influencers generated over 10M views across hundreds of videos that generated millions of hours of view time and 110K+ comments spreading to every other platform.
If you are in the market or a stakeholder in the industry, I will be putting together a larger case study for the impact across other channels (e-commerce, retail, digital, social, licensing) and how it affects the revenue areas of the company. Drop me a DM for details.
Some of the top video supporters include @MoistCr1TiKaL @critcrab @DnD_Shorts @DNDSheet @TheRulesLawyer1 - but the other 350 channels supporting was a wild activation of a social media army.
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