Thread by @SOMMspirations

A recap and hot takes from @theunified State of the industry this AM. #uwgs

Consumer trends in a nutshell: they’re drinking better not more, seeking convenience, health and social conscious, they value transparency, they’re tried to their devices, and they’re diverse. #uwgs

Almost 50% of under 30 year olds in the US are non-white. #uwgs

1/3 of DTC sales that are shipped are consumers ages 60+. #uwgs

4 out of 5 buyers of n/a beverages also purchase alcohol. So they’re not sober, but sober curious or just making a conscious choice to not consume alcohol. #uwgs

Italy, France, and Spain are 50% of worldwide wine grape production. CA is the 4th largest market and Chile is #5. #uwgs

Liz Thach MW spoke on opportunities to connect with future wine consumers. #uwgs

#1 connect with multi-cultural consumers. #uwgs

#2 enhance loyalty efforts with older consumers. Ie ads and collateral showing that demographic. #uwgs

#3 global warming/climate change. Introduce consumers to other grape varieties. #uwgs

#4 sustainability. Provide real #s to co summers. Most consumers don’t believe corporate sustainability claims. So provide real tangible stats vs broad claims. #uwgs

#5 Incorporate growing transparency. Ie ingredient labeling #uwgs

#6 no idea what this one was! #uwgs

#7 create new purchasing experiences with technology. Ie digital wallets and the metaverse #uwgs

#8 adopt technological changes for smart packaging. I wasn’t clear on what smart/intelligent packaging actually is. #uwgs